Google AdWords can be most the systematic and organized way to attract targeted traffic towards your website in the least amount of time. But, kick-starting it in a correct way brings great results for your businesses.
If you do things in a wrong way, it can ruin your business. Here we are going to talk about some mistakes that you must avoid in order to optimize your Google AdWords campaign:
Using irrelevant keyword matches
Many marketers and businesses don’t take advantage of broad match, phrase match, or exact match keywords. Don’t use broad match and highly searched keywords because they are expensive and bring irrelevant traffic to your website.
You need to use the most relevant and exact phrases for your business. With this, you might get fewer clicks, which will be more likely to convert. This will also improve you CTR and CPA.
Unfocused Google Display Network Campaigns
AdWords advertisers fail because after setting their ad campaign, they forget to verify it. Your ads are displayed to a huge audience, and by not focusing on your campaign, you lose time and money.
Distorted campaigns also decrease your brand value and reputation. To avoid this situation, be focused and update your campaigns. Be results oriented to get the best results from GDN advertising.
Low Quality Scores
Quality Score is a method of Google AdWords to know and evaluate the relevancy of your ads. If your landing page, home page and index page are less relevant with the keyword, it gets a low quality score.
To fix this issue, you need to create and run various versions of ads and keep the best one, enable ad extension to improve quality score and CTR, and bid on brand-terms to increase the quality score for your campaign.
Poor Mobile Optimization
Running Google AdWords campaigns to target your customers is an easy task. But when it comes to mobile advertising, many marketers are not taking advantage of it in the right way. Their website is either less or non-optimized for mobile.
To target mobile users, you can write mobile preferred ads, enable call extension because mobile conversions begin with a call and analyze your mobile Cost-Per-Action.
