do’s to apply
Create content that creates reaction
Making people react to your content is the best way to make it go viral. Make sure that your content is about something that touches a nerve within people, because that is the secret behind getting people virally sharing it.
It has to be something that anyone, not only a fraction of an audience could be interested in. Use buzz and power words to grab everybody’s attention. Your viral content is surely going to be a hit if you can present it as something familiar with an element that has not been shown before.
To summarize this, you do create reactions through your viral content when it is emotional, familiar and has an element of novelty that fosters curiosity in the viewer.
Respond to interaction
You have to answer the questions of your followers and interact with them! Why? If you create content that goes viral, you’ll have to be prepared to answer questions about it, and be present to keep the viral fire alive, so be ready for it!
don’ts to avoid
Don’t restrict access to your content
By restricting access we don’t mean prohibit or block certain
people access to your viral content, which you would find sooner than later impossible to pull off. We mean that access to your viral content should be as easy as a simple click.
You might ask how is it possible to restrict access to a piece of content if you just want to make it go viral and monetize it? Well, the easiest way to restrict access to a piece of content is to put it behind a pay wall, and many marketers do not realize this until it is too late.
To force people to subscribe, pay or give away any type of information in exchange for access to your content might work for other types of marketing campaigns, but not for viral campaigns, because it will slow down or entirely stop your content from going viral really fast. Remember, viral marketing is not about exclusivity, so you should allow everybody easy access your content!
Don’t expect it to go viral immediately
The results of your viral marketing campaign will not be immediately apparent. In fact, it might not be all that exciting in the first few hours after you launch your campaign.
Premium tool and Case Study
Untorch
This is a fully automated referral program for email signups. Untorch will allow you to create a reward for those who share, push and forward your content to others, unleashing a new layer of interactivity with consumers. All you have to do is copy and paste the Untorch widget on to your website.
Untorch creates email capture forms, provides each signup with a unique URL to share, keeps track of referrals and follows up through emails, notifying you every time that someone signs up through your link. It will also provide you with emails and referral info.
Untorch is priced at $199 per campaign per year, with no hidden fees. You’ll be paying for the service as a whole and not per email, enabling you to go viral by collecting as many leads as you are able to. You can try it before you buy it by creating a campaign and testing the Untorch widget on your site today!
2 Case Studies
How Chris Gimmer Generated 17,584 Visitors (In One Day).
Chris Gimmer is the founder of BootstrapBay, a marketplace for website themes built using the ever popular web development framework Bootstrap. Chris knew he was getting into a very competitive niche, so he needed a good strategy to get started.
Objective: His objective was to heavily promote his new product without having an initial social build up, because he didn’t have too many social connections to speak of. What he found was that, even when his competitors had a huge fan base, they weren’t actively marketing their sites with SEO or marketing content. He saw this as a golden opportunity for BootstrapBay to quickly grab some market share.
Strategy: He started to use grade A contextual backlinks, which bumped up BootstrapBay’s domain authority, which boosted the rankings of every page on Chris’s site.
Result: BootstrapBay’s content has been shared over 240,000 times on social media, bringing in 17,584 visitors in one day to Chris’ site. It also generated over 204,000 total visitors over the last 4-months. The BootstrapBay homepage now ranks number 9 for “bootstrap themes” on Google with 12,100 monthly searches.
How the Skyscraper Technique increased Search Engine Traffic to
Brian Dean’s blog by 110% in 14 Days
Brian Dean is the founder of Backlinko, a training hub for digital marketing pros with over 110,000 monthly readers and a popular email newsletter.
Objective: His main objective was to boost the number of backlinks to a post called “Google’s 200 Ranking Factors: The Complete List” with the execution of the “Skyscraper” technique, a technique that Brian says almost guarantees you’ll get high quality links for every piece of content that you publish.
Strategy: The strategy was to publish a piece of content that people would consider to be among the best and stack more content on top of it, that way creating a piece of content that would have something for everybody in it, making it more shareable. It worked, because he took an already popular subject and made it longer, with better design and handed it to the right people.
Results: The number of backlinks to that page shot up like a rocket. That single post has driven more than 300,000 referral visitors to Brian’s site in a short span of time, and traffic to his entire site doubled after the post was published!
Top Viral Marketing Resources
Top Viral Marketing Videos
Top Viral Marketing Tools & Services
- https://www.jm-seo.org/2015/08/top-ten-viral-marketing-tools/
- http://www.creativeguerrillamarketing.com/viral-marketing/7-viral-marketing-tools-you-might-not-know- about/
Top Viral Marketing Training Courses
- https://www.udemy.com/home-business/
- https://www.udemy.com/social-media-marketing-2015/
Top Viral Marketing Blogs
Top Viral Marketing Forums
- http://www.warriorforum.com/tags/viral%20marketing.html
- http://www.smallbusinessbrief.com/forum/forumdisplay.php?f=9
Top Viral Marketing Affiliate Programs
- https://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=viral+marketing
- https://accounts.clickbank.com/mkplSearchResult.htm?dores=true&includeKeywords=viral+marketing
Top Viral Marketing Webinars
Top Viral Marketing Infographics
- https://blog.kissmetrics.com/viral-marketing-cheatsheet/
- http://infographicworld.com/viral-effects/
Top Viral Marketing Case Studies
- http://www.digitalstrategyconsulting.com/intelligence/2015/11/viral_video_marketing_case_studies_the_25_best_virals_of_2015.php
- http://www.digitalstrategyconsulting.com/intelligence/2014/12/viral_video_marketing_case_studies_the_b php
Top Viral Marketing Facts
- http://www.522productions.com/4-scientific-facts-about-viral-video-marketing
- http://www.sliderocket.com/blog/2012/02/viral-marketing-examples/
