Video Marketing Checklist

This Video Marketing  Checklist is designed as a companion to the main eBook to ensure you go through each step, without missing anything that might be essential to creating and implementing a highly effective video marketing strategy. So, print this checklist out, grab a pen and let’s get started!

Design Your Video Marketing Strategy

• Analyze existing marketing campaigns
  • Determine how video can help improve existing and future campaigns
• Establish clear goals for your video marketing strategy
  • Increase exposure
  • Generate more sales
  • Generate more leads
  • Reduce bounce rate
  • Improve customer relationships
• Set your budget
• Decide where you will upload your video
• Establish how you will promote your video
  • Video SEO
    • Keyword research
    • Title
    • Tags
    • Description
  • Backlinking
  • Social Bookmarking
  • Commenting
  • Sharing
  • Mass Distribution

Creating Your Video

• Create a plan for your video
  • Establish type of video you will create for each goal
  • Establish what topic each video will cover
  • Do further research if required
  • Create an outline
  • Create a storyboard
  • Write a script
• Decide who will create the video
  • In-house
  • Online Service
  • Freelancer
    • Post a job ad on a freelance website like freelancer.com
    • Select the best offer
    • Get to work
  • Professional service
    • Research various companies
    • Get quotes
    • Decide on the best offer of price vs quality
  • Choose Your Tools
    • Video Creation and Editing Software
      • Camstudio
      • Camtasia Studio
      • Windows Movie Maker
      • Jing
    • Camera
      • Webcam
      • Digital camcorder
      • Cell phone camera
    • Gather the Resources You Need to Create Your Video
      • Stock Footage
        • iStockPhoto.com
        • FreeStockFootage.com
        • MovieTools.info
        • WorldClips.tv
        • XStockVideo.com
        • thenewsmarket.com
      • Image Resources
        • sxc.hu
        • Dreamstime.com
        • iStockPhoto.com
        • FreeDigitalPhotos.net
        • JupiterImages.com
        • morgueFile.com
        • CorbisImages.com
        • Google Advances Image Search – check the “licensed for commercial use” box.
      • Royalty Free Music
        • newsgrounds.com
        • sampleswap.org
        • http://jewelbeat.com/free/
        • http://dig.ccmixter.org/
        • http://8bc.org/
        • http://incompetech.com/
        • http://www.jamendo.com/
      • Royalty Free Sounds
        • http://www.soundsnap.com/
        • http://www.freesound.org/
        • http://www.freesfx.co.uk/
        • http://www.stephanschutze.com/sound-library.html
        • http://www.epicsound.com/sfx/index.php
        • http://soundbible.com/
        • http://www.pacdv.com/sounds/index.html
      • Edit Your Video
        • Import your clips
        • Arrange them in the right order
        • Insert transitions if applicable
        • Add a soundtrack
          • Narration (if applicable)
          • Music
        • Add a title and captions if required

Upload Your Video to the Web

• Keyword Research
  • Create a list of keywords
  • Use the following sites for research
  • Google Adwords Keyword Tool
  • YouTube Keyword Tool
  • YouTube Suggest
• Create a title
• Create your description
• Create list of tags
• Choose Your Distribution Method
  • YouTube
  • Vimeo
  • Metacafe
  • Daily Motion
  • Mass Distribution
    • TubeMogul
    • Traffic Geyser
  • Upload Your Video

Promoting Your Video

• Add a Share Button on Your Site
• Use VideoPal to add marketing power to your 
• Social Bookmarking
  • Digg
  • Delicious
  • Stumble Upon
  • Reddit
  • Pinterest
  • Pinboard
  • TiltZero
  • BlogEngage
  • BlogInteract
  • Diigo
  • Folkd
  • NewsMeBack
  • BizSugar
  • Inbound
• Build Some Backlinks
• Post and Request Comments
• Share Your Video on Social Media Platforms