This Video Marketing  Checklist is designed as a companion to the main eBook to ensure you go through each step, without missing anything that might be essential to creating and implementing a highly effective video marketing strategy. So, print this checklist out, grab a pen and let’s get started!

Design Your Video Marketing Strategy

  • Analyze existing marketing campaigns
    • Determine how video can help improve existing and future campaigns
  • Establish clear goals for your video marketing strategy
    • Increase exposure
    • Generate more sales
    • Generate more leads
    • Reduce bounce rate
    • Improve customer relationships
  • Set your budget
  • Decide where you will upload your video
  • Establish how you will promote your video
    • Video SEO
      • Keyword research
      • Title
      • Tags
      • Description
    • Backlinking
    • Social Bookmarking
    • Commenting
    • Sharing
    • Mass Distribution

Creating Your Video

Upload Your Video to the Web

  • Keyword Research
    • Create a list of keywords
    • Use the following sites for research
    • Google Adwords Keyword Tool
    • YouTube Keyword Tool
    • YouTube Suggest
  • Create a title
  • Create your description
  • Create list of tags
  • Choose Your Distribution Method
    • YouTube
    • Vimeo
    • Metacafe
    • Daily Motion
    • Mass Distribution
      • TubeMogul
      • Traffic Geyser
    • Upload Your Video

Promoting Your Video

  • Add a Share Button on Your Site
  • Use VideoPal to add marketing power to your 
  • Social Bookmarking
    • Digg
    • Delicious
    • Stumble Upon
    • Reddit
    • Pinterest
    • Pinboard
    • TiltZero
    • BlogEngage
    • BlogInteract
    • Diigo
    • Folkd
    • NewsMeBack
    • BizSugar
    • Inbound
  • Build Some Backlinks
  • Post and Request Comments
  • Share Your Video on Social Media Platforms

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