Do’s to apply
Nowadays, video ads have been flooding online, introducing their company and services to us as well as encouraging us to purchase it from them. Nevertheless, if you are a business owner, then perhaps, you already know the importance of having it for your business.
After all, it has already taken the online world by storm. On the other hand, have you ever invested in video advertising but has not achieve your desired results? If so, then perhaps you are doing it all wrong. So, below is the list of the things that you should apply on your next video ad.
Educate through your video ads
According to Google, there has been an increase in the percentage of people searching for how-to videos on YouTube.
Now, what does it mean? It only means that people are interested in watching videos where they can learn from. With that being said, you should consider creating video ads that are capable of educating your target audience.
However, in order for you to achieve the best result from it, there is a need for you to ensure that it would be as engaging as it should be. It should also be visually appealing.
Include website and contact information
What makes video ads different from all the other ads is the fact that it encourages the people who have watched it to take a certain action and that is done through adding call-to-action towards the end part of the video.
Also, as you have created that to encourage people to make a purchase from your company, then you should definitely not forget to include your contact information and even a link to your website to make searching much easier for your prospect customers.
Include testimonials to make your video ads valuable
If you can, you should also include testimonials in your videos to prove that some people have indeed gotten something beneficial from your company and that their lives have gotten better after they have discovered your brand.
There is a need for you to know that with just the simple addition of this elements on your video, you are increasing your chance of multiplying your profits. It would also be a great way for you to build trust and good reputation at the same time.
Don’ts to avoid
So now, you have decided to create your own video advertisement. However, are you aware of the 10 don’ts that you should avoid? I have f not, then better be knowledgeable about it for that is one way to ensure that your advertising efforts would be a success. To help you out, below is the list of the 10 don’ts to avoid.
Don’t use poor quality videos
Of course, just like everything else, you have also allotted a budget for your video advertising and there may be times when
you may be short on budget. However, it doesn’t necessarily mean that you should use poor quality videos.
Always make sure that your videos have a good lighting and quality sounds. Also, there is a need for you to know that YouTube prefers videos that are available in high definition.
Don’t forget about remarketing
If you already have a remarking strategy, then you can also add your videos in it in order to make it more effective. It would be a
great idea for you to include video remarketing in which the people who have interacted on your YouTube channel and watched your videos would be able to see your ads.
Shocking Case Study
Cuisinart
Cuisinart is a leading manufacturer of cooking appliances and products Cuisinart wanted to build a mail list and gain followers on Facebook.
Viewbix help them. Cuisinart decide to use Viewbix Classic player, they branded it in their colors, uploaded a logo, set the main CTA button to enable in-player mailing list sign up, and added an app to direct viewers to their Facebook page. They also used the bottom logo feature to create an additional call-to-action driving viewers to their online store.
Results: 3.2% of video viewers submitted their email addresses in the forms inside the video, 7.1% of video viewers clicked a call to action and visited Cuisinart’s product pages and 23.8% of video viewers “Liked” Cuisinart’s Facebook page
