I hope you’re having a profitable week! Things are busy around here but I wanted to take a moment and tell you something really exciting about Pinterest. You know the photo sharing social network site? Anyway, aside from a new way to expand your brand across the net you can also use Pinterest as a fabulous tool for conducting market research.
By using Pinterest to strategically you can get a great idea of what your target audience wants. After all, most of what you see on Pinterest are what people want, not necessarily what they have. They want a trip to Italy, they want a new wardrobe, or a new vehicle, they probably don’t have it yet.
On Pinterest you can use the search bar to find the most popular pins within your keyword or niche area. What is trending in your niche? How can you help them earn or get what they want? One way to assist with your market research is to create open boards that allow others to pin more content to them creating collaborative boards of interest.
One fabulous thing about Pinterest is that users can follow what interests them such as a particular pinboard rather than having to follow everything any one user is sharing. This enables you to get deep into the desires of your followers. Aside from that, you can also take a look at all the pins and shares from one domain name. Simply conduct the search as follows:
Type in your browser the following: http://pinterest.com/source/”yourdomainname.com” where yourdomainname.com is well, YOUR domain name. Once you can see what other people are pinning from your domain name you can figure out what interests most of the people most of the time about your products and services.
It might not be what you think! In addition to seeing what people are pinning, take a look at the comments. What do people think about what they are pinning, because people don’t ONLY pin what they like, sometimes they pin what they don’t like. Additionally, what are the board captions? Do they say positive or negative things? You can take this a step further and check out the board names. You can use some of the terms you find in the descriptions, comments and board names as new keywords to use when writing blogs, articles, and content for your products.
Try using the same methods to research your biggest competitors. What are they doing different from you and how can you differentiate yourself to be more attractive to your niche?
Is Pinterest Right for Your Business?
Pinterest is a unique, albeit large, community of members. This is only a fraction of what you will find in the new comprehensive Pinterest report… How to Use Pinterest to Build Your Business in 7 Steps…
… and if your like this post, please don’t forget to share it ;)