Email marketing is an excellent technique to organize an extensive audience for your products and services, if your email advertising campaign endeavors are working accordingly. Stay focused on your email marketing campaign and eliminate these “don’ts” to build a perfect marketing strategy.
- Don’t Purchase email lists
Purchasing an email list can be a time saving approach, but it will surely disturb your brand after some time. It is the one action that you should definitely avoid.
Forcing yourself into people’s inboxes is like encroaching on their space. Instead of disrupting people’s solitude by imposing your brand on them, cultivate your email list instinctively in the correct manner by mailing to opt-in leads only.
The concept of creating a valuable email campaign is to attain a prospective audience. Rented lists can have a chunk of exceptions who will possibly never click on your email. This can harm your domain reputation and it can be expelled by email and internet service providers.
- Don’t ignore your campaign reports
Taking advantage of Email Marketing, but not analyzing your campaign outcome on a regular basis is a big no-no. Without measuring reports, you will not be able to observe your open rate, bounce rate, new subscriptions, and other analytics.
When you’re not engaged, you can have a decreased open rate and you’ll be worsening the chances of getting clicked regularly for each campaign. You should evaluate every campaign’s outcome to figure out the analytics and optimize accordingly for great results. You can also utilize A/B split testing.
You should experiment with new ideas, calls to action and landing pages, and use your analytics to improve your email marketing campaign.
- Don’t send the same content over and over
Sending the same content can save you time, but it can harm your reputation. The functionalities of subscriber lists don’t matter, if you mail duplicate content. Duplication can diminish the engagement rate and your audience will not respond to your email. Hence, your opening rate will decrease and your unsubscribe rate will increase.
If you copy content, you could initiate unpleasant user experiences and your audience may mark your email as spam. Internet service providers and email services may penalize and ban your business website and email address.
So, be relevant with every email to keep your subscriber with you. Create fresh, unique and informative content without copying to improve new subscriptions and your open rate.
