The more steps in your sales process, the greater chance that something can go wrong. People desire instant gratification these days, especially web surfers. Year after year marketers find that the attention span of the people that make up Internet traffic becomes shorter and shorter. This means your sales process could maybe benefit by becoming shorter as well.
There are plenty of reasons the following 3 step sales funnel works so well.
First off, it is easy for just about anyone to implement. Even if you have to hire someone else to handle each step, the free tools and technologies available to do so mean that you won’t have to pay an expert much to develop this sales funnel for you. Here it is in all its simple beauty, a sales funnel that 5-figure-a-month online bloggers and marketers consistently use to build and grow their businesses.
- Landing Page
- Opt-in Bribe
- Email Autoresponder Sequence
That is it, a simple but deadly effective sales funnel that beginner and veteran level Internet marketers and bloggers use all the time to build successful online businesses. Once it is set up, all you do is send targeted traffic to your landing page. The process works automatically, 24/7, night or day, building your business and growing your profits. Now let’s take a look at the top tools, services and software you can use to quickly create a simple, high-converting sales funnel.
Landing Page Software
There is no need to learn how to code and program to make effective, high-conversion landing pages. This is where you send all of the traffic you have collected in the attention-getting and interest-building stages of your sales funnel. Marketers call this target page a landing page for a very good reason.
You eventually want every person that you interact with on the web to land on this page, in the hopes that they will sign up to your email list. The following landing page providers and software suites offer plenty of features. They allow you to track and tweak your landing page with just a couple of clicks of your mouse, so you can develop the highest converting page without much effort on your part.
- LeadPages
- Lander
- Landingi
- InstaPage
- WishPond
- PageWiz
- UnBounce
- OptimizePress
- IM Creator
- KickOff Labs
- LaunchRock
- IncomePress Free Landing Page Generator
- Beaver Builder
- Onesie
- Launchpad
- LaunchEffect
- WP Landing Pages
There are dozens, if not hundreds, of WordPress themes and plug-ins that can make great landing pages for you. A quick web search for “WordPress landing page themes” or “top WordPress landing page plug-ins” will show you what other bloggers and Internet marketers believe are the best products to use for creating your landing page.
Opt-In Bribe Creation
How-to lists and checklists make really effective opt-in bribes (also called lead magnets). Since the free piece of content you are offering your prospects in return for signing up to your email list can be video, audio or text-based, there are any number of ways to create this opt-in freebie. Just make sure your content delivers a quick win for your audience. It should also focused on one single, super-specific problem or issue.
Lead magnets are easy to make. Just save any text or word processor-based content as a PDF. They are also easy to understand and consume for your audience. The top email autoresponder services listed below integrate easily with your landing page and opt-in bribe, making for a simple sales funnel process that even beginner bloggers can implement.
Email Autoresponder Services
The following services totally automate your email communication process. You create emails one time and build them in a sequence. Once you load them into your autoresponder service, whenever someone signs up to your list, the emails begin to go out on whatever schedule you create. This is incredibly powerful. It takes you away from your computer, and means you don’t have to personally and manually respond to someone when they join your list.
Aside from creating an autoresponder sequence, you can also send out “broadcast” emails. This is great for whenever you want to alert someone to a special affiliate offer you are promoting, or you would like to announce a blog post you just published. The following services have long been noted as the best in the business for handling your autoresponder needs.
- Aweber
- MailChimp
- iContact
- Constant Contact
- InfusionSoft
- GetResponse
The Wrap-Up
If you have a landing page to collect email addresses and a good lead magnet, followed by an engaging autoresponder sequence and call to action, you have an effective sales funnel in place. Then all you have to do is drive traffic to your landing page.
Use as many methods for getting attention to your landing page as you can, online and off. Publish blog posts and other free content that offers information people would happily pay for. Post videos to the top video sharing sites as well as your website, as they help create an intense interest. Use your email autoresponder service to deliver your opt-in bribe, and create desire by building relationships and answering questions, solving problems that your audience has.
Finally, ask for the sale.
You need to have a call to action eventually. This is where some marketers and bloggers have a difficult time. They don’t see themselves as salespeople. Just remember that if you have created attention, interest and desire, your audience will be begging you to give them more information. This is where a high-value product for a decent price makes all your sales funnel work successful, turning someone from a prospect to a customer.
