In the introduction, we looked at a lot of the things that make email marketing a great and powerful tool. That’s important, because more people need to get on board and really invest in this area of marketing.

But it would be remiss of us to overlook the obstacles and challenges. This is the part where we see what is going wrong with email marketing campaigns the web over, and it’s also where we start introducing some solutions and better strategies so you can make sure you’re not making those same mistakes.

And likely you’re already familiar with some of the challenges of email marketing. No doubt you already know why you haven’t yet invested lots of time and money into this strategy.

Just take a look at your inbox.

How many emails do you get on a daily basis? For many of us the answer is in the hundreds. And how many of those do you actually open? No I thought not…

Probably a large amount of your email correspondence goes straight to your junk mail/spam. Then a fair amount of it will be filtered by Gmail or Hotmail into the ‘social’ or ‘promotional’ labels. Half the time we don’t even look at what’s in there!

And then we have our own ‘in-built’ spam filter. This is what we use to scan our eyes over a selection of emails and to pick out the very few that we’re actually interested in. And for most of us, there’s just too much here for us to pay much attention to anything that isn’t from a friend.

A typical inbox might have messages from Pinterest, Facebook, Amazon, Vistaprint, Lulu.com, Success Resources, Groupon and then countless bloggers and marketers…

How are you supposed to stand out? How are you supposed to get past the spam filter? How are you meant to build a relationship with anyone under those circumstances?

This is what we’ll be addressing in the rest of this book. By the end, you’ll come away with incredible skills you can use to build a massive list of people who are actually excited to receive your messages and who actually engage with your messages.

We’ll go over the basics, but then we’ll look at some more advanced techniques, tips and tools that will ensure your messages are getting opened and your list is highly targeted.

Pin It on Pinterest

Share This

Share This

Share this post with your friends!