When using an email mail marketing campaign to enhance your sales, just use these email marketing do’s to improve the overall performance of your campaign.
- Use automation to follow up leads
Follow up allows you to set a reminder for the prospect about your product and services which they currently receive. You can save your subscriber data in your database.
Automation emails can include a confirmation mail, cart status to motivate them to complete their purchases, receipts, and promotional emails, etc. These types of follow up emails assist you to shorten the process of purchase.
Within the email you can include graphics of product and a direct link to the particular landing page to close a deal. This is the easiest and best way to hook up the prospect with your brand.
- Clean your email lists
Most marketers usually ignore handling their email list because they take it as a low priority work. But every marketer really needs to devote some time to managing their list to increase the open rate.
Create a list of those subscribers who have not clicked on your email within a complete year and drop them a mail to validate their subscription. This method will eradicate non responsive leads from your list to get a clear overview of your actual clicks and open rate. Remember a clean email list saves both time and money, and improves conversions.
- Offer the option to unsubscribe
It is necessary to involve an unsubscribe link in your every email. Because if they are unable to find an unsubscribe link, they probably mark your emails as spam which can adversely upset your deliverability.
Ask them why they want to unsubscribe and for what they are looking. Don’t create a lengthy process to unsubscribe, it can make your customers annoyed and they will never come back.
You can manage subscriptions to maintain relationships with your customers. If your email advertisement campaign is focused and relevant, your recipients will not likely unsubscribe.
- Use Abandoned Shopping Carts to Your Advantage
Segment your audience according to their actions and page views, and list your abandon cart leads for better targeting. You can send personalize emails to customers that left your webpage after adding a product in cart. This can clearly assist them to recall your brand and they can come back to your website.
