The 2017 SEO Ranking Strategies

The 2017 SEO Ranking Strategies

In this guide, we’re going to go over SEO ranking practices that will still yield results for today. We’re at a time now where backlink manipulation the old way ie: using PBN networks, ‘buying’ links and link profiles’ using spamming machines like GSA Ranker, simply don’t work.

First, if these do work, they won’t yield long term results because Google is constantly refining their algorithm and looking to take down new networks and pages that are used purely for SEO manipulation.

Second, if you’re looking to sell SEO as a service, no serious business that’s going to pay you a fair fee wants their content subjected to potential penalties. They’d rather work with a ‘slow and steady’ agency that does things the more ‘natural’ way, then one that promises page one rankings overnight.

So what does work? Is SEO as we know it pretty much dead? Not exactly.

SEO and PPC Glossary

Following you will find a Glossary of the most commonly used words in SEO, PPC and Google Analytics

AdWords (Google): AdWords is Google’s flagship advertising product AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines. Shown on the right column (and frequently on the first three SE results. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

The Alexa Rank is an indicator about how a site ranks, among the billions of existing sites, with regards to traffic a site receives, and being 1 the best value. Above 5.000.000 is already fair and above 500.000 is already very good. IMB.com has AR=416, compared to www.ibm.com/es/ which keeps its parents AR=416! Amazon.com has AR=25. www.iberia.es has AR=6883 (Oct. 2009).

Is Link Building dead?

Ever found yourself building lots of links only to find it’s barely given you any benefit in your rankings?

When you understand Google you’ll understand why link building is tough… Think about it…

Google uses links as votes for a site. The more links the more votes.

If people manipulate the votes for their sites by building more links, Google’s results become tainted.

Therefore Google is on a mission to protect the user experience by discounting unnatural links.

Google’s webmaster guidelines even go as far to say that you should not participate in any link schemes that intend to ‘manipulate page rank’. In other words Google is against you building links that manipulate your position in the SERPs.

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