What PPC Marketing is all About?

Definition: You may have perceived that PPC advertisement can be the solution to all of your business needs – but the question is “what is PPC advertisement?” “PPC stands for “Pay-Per-Click” and is also called “cost per click”. It is an online advertising method to...

SEO and PPC Glossary

Following you will find a Glossary of the most commonly used words in SEO, PPC and Google Analytics

AdWords (Google): AdWords is Google’s flagship advertising product AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines. Shown on the right column (and frequently on the first three SE results. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

The Alexa Rank is an indicator about how a site ranks, among the billions of existing sites, with regards to traffic a site receives, and being 1 the best value. Above 5.000.000 is already fair and above 500.000 is already very good. IMB.com has AR=416, compared to www.ibm.com/es/ which keeps its parents AR=416! Amazon.com has AR=25. www.iberia.es has AR=6883 (Oct. 2009).

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