by Andre W. Klein | Feb 10, 2018 | Facebook, PPC Marketing, Social Marketing
While Facebook ads are a great way of advertising your business, it’s still important to keep the costs down in order to stay within budget and make sure that you’re not spending too much money on getting the extra business. The extra revenue you might be earning will only be worth it if you’re able to keep the costs of advertising as low as possible. Here are the ways you can keep the costs of Facebook ads down and ensure you get every click for the lowest possible price.
by Andre W. Klein | Feb 10, 2018 | Facebook, PPC Marketing, Social Marketing
When you’re just setting up a business or website, you might be feeling a little bit overwhelmed at the amount of options which are available to you. Not only are there hundreds of options when it comes to designing your website, putting content on there and promoting it to your readers, but there are also specific options for advertising your website and posting ads on the internet.
by Andre W. Klein | Feb 10, 2018 | Facebook, PPC Marketing, Social Marketing
Facebook ads are a great way to promote anything, whether it’s a blog you’ve just started or a business that you’ve been running for several years. Here are some of the best reasons why you should be using Facebook ads.
by Andre W. Klein | Feb 10, 2018 | Facebook, PPC Marketing, Social Marketing
If you’re trying to get the most out of your Facebook adverts but you’ve only just started, you might be making some of the simple mistakes that so many people are guilty of making. Before you spend any more money, here are some common mistakes which you should try to avoid when advertising on Facebook.
by Andre W. Klein | Feb 10, 2018 | Facebook, PPC Marketing, Social Marketing
Contrary to what many people may believe, there is not just one sole way of advertising on Facebook. There are several different ways you can advertise, and depending on what you’re trying to achieve, some will be better and more effective than others. Here are the main types of Facebook ads that you should consider for your blog or business.
by Andre W. Klein | Feb 10, 2018 | Facebook, PPC Marketing, Social Marketing
E-Marketer is an online marketing company. They polled online entrepreneurs and found that 96% of those business owners who use social media to advertise their business claim Facebook is the best, most productive advertising service on all social media networks. When 96 out of 100 people that trust the success of their business to social media marketing agree on something, it is worth noting.
FaceBook Ads Work
AdSpresso is an advertising and marketing arm of the Hootsuite Internet conglomerate, and they tell us that you can consistently get 3X, 4X and even 5X your marketing results through the Facebook advertising platform. It appears a lot of businesses already know this. In 2014, companies spent roughly $16 billion dollars marketing on social media networks. That number just about doubled in 2016, to a hefty $31 billion. You don’t spend that kind of money on something that doesn’t work.
by Andre W. Klein | Sep 29, 2016 | PPC Marketing
PerfectAudience.com
Perfect Audience is an advertising platform created to simplify remarketing efforts and amplifying their reach. It can be used for mobile retargeting, dynamic retargeting, web retargeting and, most important to our topic, Facebook retargeting.
It offers a stable and reliable list of competitive features such as rule based tag manager, conversion tracking, revenue tracking, detailed analytics, powerful segmenting and cookie freshness for retargeting new visitors, all available no matter your remarketing platform of your choice. You can get started with a 14- day trial and after that pay only for what you are served!
by Andre W. Klein | Sep 29, 2016 | PPC Marketing
When using Facebook remarketing with custom audiences, you can retarget people that have visited your site.
That’s why it’s very important for you to get website traffic. Here are some tips, so you can be up and running a successful remarketing campaign in Facebook.
Once you have it done, you can send some traffic to it.
by Andre W. Klein | Sep 29, 2016 | PPC Marketing
Keep your ads Dynamic
The creativity in your ads is key and it must reflect freshness, be responsive-friendly and eye-candy. Using the Dynamic ads format
offered by Facebook instead of the old school static ad format will generate you more clicks, guaranteed! Doing so will in fact give a you a 34% boost in conversions, and that is just by using the dynamic ad format!
It is likewise great for remarketing purposes, as you can work with different product variations within one ad set, which means that you will not necessarily have to test several ads for different product variations if you find out that one ad with several variations is doing fine enough!
by Andre W. Klein | Sep 29, 2016 | PPC Marketing
Creating an audience from the Customer File
Before we get started with audience creation, it is good for you to know what a custom audience is. When you log into your Facebook ad manager account and start creating ads, you’ll notice that you’ll be able to customize the audience to create a group to whom you want to show your ads.
Simply put, Custom audiences are those audiences that have been created by you. They can be set up according to who you want to target according to age,
