ProofreadNOW offers proofreading services to business professionals and marketers across the world. The company was dependent on referrals and PPC to acquire customers but didn’t succeed. The company wanted to generate quality leads successfully and drive new customers to their website.
ProofreadNOW started working with HubSpot to extract information about its audience. They took advantage of landing pages with PPC, a lead nurturing program and Salesforce integration to build a connection with customers and grow leads.
In one year, the results they got were amazing. Organic traffic increased 480%, leads grew by over 660% and it created a blog following of more than 340 subscribers.
Extole assists marketers obtain a new audience and increase return on investment (ROI) through exponent recommendations. The goal of the company was to achieve a higher SEO ranking with the most competitive keywords.
The company collaborated with 180fusion to modernize Extole’s website with meta-titles and descriptions, and they rewrote the content to maximize profits with SEO. 180fusion utilized link-building and content placement strategies to get high quality inbound links and split tested to get a perfect ad copy.
Within 7 months, their traffic increased 53%, cost per click decreased 55%, conversions improved 107%, and cost per conversion was reduced by 45%.
Tenon Tours is a Boston-based travel company, specializing in organizing tours to Ireland, the UK & beyond. The company was unable to track their ROI and their cost per click was too high.
The aim of Tenon Tours was to drive traffic towards their website, generate more quality leads and recognize prime aspects to increase their ROI.
