The best way to know how companies actually utilize Google AdWords and other services is by having a look at their success stories. So, let’s take a sneak peak at some authentic examples which prove businesses and marketers are making the best use of Google AdWords to garner success.

florFlor

Flor is an innovative system located in Chicago that designs 50cm squishy carpet squares in an extensive range of colors and patterns that can be assembled as rugs, runners and wall to wall designs of any size and shape.

The objective of Flor was to increase their online presence, revenue and retarget their lost customers. Flor turned to ChannelAdvisor in order to resolve this issue.

ChannelAdvisor set up various remarketing lists based on audience reactions to the Flor website. It created inventive ads relevant to their lists for better conversions and ROI. Using Google AdWords for retargeting, Flor’s revenue was increased by 30%.

seeking healthSeeking Health

Seeking Health focuses on day-to-day nutrients, supplements, and additives in order for people to remain healthy and prevent disease.

Its goal was to generate brand awareness, increase traffic, sales and revenue with maximum ROI.

They collaborated with Vertical Rail to manage and optimize their Google AdWords Campaigns. Vertical Rail gathered the data from their existing Product Listing Ads campaign and analyzed it deeply to find out their highest quality score.

Vertical Rail discovered the most powerful keywords and wrote ad copy with unique selling points to stay ahead of the competition.

Within 1 month, Seeking Health’s revenue increased by 342%, their ROI raised by 2289%, average CPC decreased by 74%, Conversion rate increased 411%, Click through rate rose 5.6% and value per visit increased by 527%.

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