As you are ready to exploit the power of branding your business and attracting massive traffic to your website, let’s create your business with WeChat marketing in the shortest time possible.
Here are seven simple steps to exploit WeChat Marketing:
- Step #1: Pick up your profitable niche.
- Step #2: Set-Up WeChat Account.
- Step #3: Customize Your WeChat Page.
- Step #4: Get Followers to Your WeChat.
- Step #5: Post Stories That Attract Followers.
- Step #6: Strategize Your WeChat Posts.
- Step #7: Drive Massive Traffic to Your Website.
Let’s talk about each step carefully, shall we?
Step #1: Pick up your profitable niche for your WeChat Marketing
There are “three” ways to do research:
- Use Google Keyword Planner at: https://adwords.google.com/ko/KeywordPlanner
Look into the number of searches per month. If the number of searches per month is a little over 100,000, it does show that weight loss is on high demand.
- Find out if there are advertisers on the products or services you are trying to sell.
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- Be very specific on your search.
There is a difference between attracting freebie seekers and potential buyers. If you focus on *Weight Loss*, there is a chance that people are just looking around. When you focus on *Weight Loss Consultant*, those people who go to your website will fall into two categories: (A) Potential clients; (B) Potential Weight Loss Consultant;
Once you have chosen the profitable niche you would like to focus on, you can then proceed to Step #2.
Step #2: Set-Up WeChat Account
Well, it is time to set-up your WeChat account. You can also download it from your phone whether if it’s iPhone, Android, or Windows Phone.
Here’s the kicker…
Even though, you can utilize WeChat App from your desktop computer, however, WeChat requires you to access the App with QR code. It also means that if you go to https://web.wechat.com/ and try to login, it will display…
In other words, you need to sign-up for WeChat account with your phone. Period. Now, as you are ready, let’s get started, shall we?
First, go to your phone.
Click on “Google Play Store”.
Then, search for “WeChat”. You will see…
Click on “WeChat”. You will see…
Then, click on “Install”. Click on “Accept”.
Once you have installed, click on “open”.
Next, click on “Sign Up”.
Next, enter your information.
Once you have verified your account with your cell phone number, your next step is to “add friends”.
Once you click “okay”, you will see…
Step #3: Customize Your WeChat Page
Once you have signed up for your WeChat account, your next step is… “customizing your WeChat page”. How do you do that?
Click on … “Me” icon.
Click on “your name”.
Click on “Profile Photo”.
You will see…
In this case, you can choose the existing photo or take photo. Basically, the choice is yours.
You can even “crop” your face and then press “okay” button.
Next, you can add your “Gender” and “Region”.
Step #4: Get Followers to Your WeChat
This is the easy part. Well, let’s talk about each step to get followers for your WeChat account.
First, click on “chat”.
Next, click on “invite friends to join WeChat”.
You will see…
Let’s figure each feature one by one…
- Tell your friends to join WeChat.
You can add your friends from Email, Message, Facearticle, and Twitter.
- Utilize Friend Radar.
What is Friend Radar? Friend Radar allows you to search for people who are utilizing WeChat in your area. Example: If you resides in New York City, the “friend radar” feature allows you to connect with WeChat in your area. This allows you to grow your followers on WeChat.
- Utilize QR Code.
When you are on the “street” where you meet a new friend or a stranger you would like to connect with, simply scan your WeChat QR Code.
- Add Friends from Linkedin/Mobile Contacts.
With this feature, you are able to add friends with LinkedIn contacts, Mobile Contacts, and Google Contacts.
Step #5: Post Stories That Attract Followers through WeChat Marketing
Click on “Me” icon.
Click on “My Posts” icon.
Click on “Take a Photo” icon.
Click on “Photos” icon.
Once you have chosen the “image”, write down your post on “say something”.
The next question… “How do you write post that attract followers?”
Step #6: Strategize Your WeChat Posts
To build massive followers with WeChat, you need to focus on “Three” simple strategies:
- Focus on publishing social-proof type of stories. — As WeChat is known as for users to create their own “story”, what you need to do is to create WeChat posts that focus on showing others the result your clients have received from utilizing your products and services.
- Focus on publishing educational stories. — This allows your audience to share your materials to other WeChat users. Remember: Being funny and cute are for non-business related. Of article, occasionally, you can show the cool side of yours to make sure that you are funny and friendly. However, a lot of time, you need to focus on educating your audience. That’s the key to build trust with your audience.
- Focus on creating personalized touch to your core clients. — Well, instead of just utilizing WeChat as a way to build relationship with your audience, you need to utilize WeChat as a way to build relationship with your core clients from time to time. This is why it is important for you to have your clients add you on WeChat. Remember: People buy from people they trust, not from machine.
