SEO – Keyword Research Simplified

by | Apr 10, 2015 | Internet Business Glossary, Keyword Research, Search Engine Optimization (SEO)

What is Keyword Research?

Keyword research is the process of identifying the keywords which gets good amount of search volume per month. It is the most important, valuable and high return tasks in research marketing field.

Keyword research is the process of finding keywords which can give high traffic and less competition.

Keyword research process is done by discovering keywords, grouping the keywords, understanding and valuing them and using them. They inform the strategic planning for marketing demands and guides the tactical execution of betterment of website and content creation.

By doing keyword research one can drive to targeted traffic, more revenue and more niche traffic. SEO professionals performs keyword research in order to get high rankings in search engines.

Keyword research basically means that to know what people are searching through search engines when they have any query.

Why Keyword Research is vital?

keyword researchKeyword research is done to identify the amount of search volume every month. If you target the correct keyword then you can get lot of profit. Keywords helps in knowing that what your site ranking is. Keyword research is done to increase the traffic of the site.

Keyword research is mainly done to gain high rankings in search engines. It is done to see what people are searching. Keyword research is done to increase the traffic of the site.

Keyword research is the most important activity for strong online presence. It let you know about people interest what they search in search engine.

Keyword research helps in optimizing tags and provides new points to write. If you rank good in search engine you need to be ensure that it attracts relevant customers.

Most importantly keyword research let you know about the need of the customer better.

Eye-opening Stats

  • eye opening statsKeyword related advertising can make up 80 to 90 percent of your (Source)
  • Sites listed on the first Google search results page generate 91.5% of all traffic from an average search. (Source)
  • Almost 100% of users change their keyword search after their initial search is unsuccessful. (Source)
  • Achieving the #1 spot for a given keyword means getting about 33% of the clicks. (Source)
  • 40% of users change their keyword search if they cannot find what they are looking for on the first page of the search engine. (Source)
  • On average, 4-word keyword phrases had a CTR of 5.83% compared to 71% on one-word terms and 1.95% on 2-word terms. (Source)
  • Finance and insurance related keywords are among the most expensive in AdWords, with some demanding costs per click (CPCs) over $50. (Source)

Benefits of Keyword Research

keyword research benefitsKeyword research is the process of finding keywords which increase the traffic and lessen the competition. Keyword research is the most important aspects in internet marketing and SEO campaigns.

Keyword research is considered as the base of good SEO. The keyword research is the set of keywords which increase quality traffic and SEO rankings.

Keyword research increases the traffic for your website and improves your ranking. It also optimizes the searches on the search engine.

In this one should focus on long tail keywords that are tailored according to your product or services.at time of keyword research one should see that quality searches is being made.

Keyword research generates lots of traffic for a website through which many people get attracted towards any product and its purchases increases.

Through keyword research one can improve his SEO ranking as keyword researches over search engine help you found search terms which are less competitive and hence give chance of more profit.

Keyword research also helps in finding new trends and search terms making the rank higher and increased customer base.

What are Google Keywords Tools?

Keywords are the words or short phrase which describes the website or are the topic of the website. Keyword tool is the webmaster for the searches done for the site.

Google keywords tools was created to serve to increase the ranking and increase the traffic over the site. It also provide the idea of number of search volumes per month for a keyword.

There are three main ways to find relevant keywords from google keywords tools which includes the optimizing the websites, category of the product and list of related keywords to searches or products. It is important to choose the correct setting before researching the word.

Google Keyword tools help you to discover numerous keywords pertaining to the niche in which you are operating in. If used in a proper and authentic manner, it can lay foundation stone for your success.

How to Analyze Competition

analyze competitionEvery marketer want to hold a unique position in their industry but only few gains the success in it.

The problem in it is that some companies take much time to analyze their competition. For a business to succeed you need to know about your competitors as you know about your company and customers.

For analyzing the competition you must know about your competitors so that you can know about the competitive fields of yours. For this you must diagnose the strengths and weaknesses of your competitors and find that why do customers buy from them?

Now look about for all the opportunities and threats your competitors face and finds the solution for them.

You must check about the preventive methods taken by the competitors at the time of threat. After that you have analyzed your competitor’s weaknesses and strengths you must determine where to position your company in the competition.

How to rank for specific keywords

higher rankingsKeywords are the words that describes the content of the whole page. Keywords are the shortcuts that summaries the entire page. Keywords itself involves ranking, traffic and sales of website. The ranking of keywords is a repeatable process.

For ranking keywords, you must get very particular about qualifiers. Qualifiers are the words that add specificity and clarity to the keywords and define intent. After this find the most suited keyword set. Then, you have to rank for your keyword phrases which can be done by two ways i.e. by automated tools or by eyeballing SERPs.

The automated tools are those tools which gives a difficulty score for each individual phrase entered. These sores are the rankings of the phrase or the word you entered on search engine.

Without automated tools you can also rank your keywords by eyeballing the SERPs. In this part you not need to crack the rank 1 keywords but you should be comfortable to crack the top 5 keywords.

Conclusion

After going through the report, you might have developed a fair idea as to how important Keywords are for your business growth and development. Keywords are the most important tools that are used widely in the Internet Marketing industry today.

With the advent of globalization, the world has shrunk and in case you have the right keywords, you can surely get discovered easily to boost your search engine rankings.

Keyword research is not such a complex process, but when business owners so it in a random manner, it can definitely look to be a time consuming process.

The good thing about keywords is that if you know the problem or what people are exactly searching for, in that case, satisfying their demands becomes an easy task.

But, a majority of website owners overlook this tactic and it proves to be of great disadvantage for them. Keyword Research is not application of some specific terms related to science, but if not given due importance, they can drastically reduce the chances of your success.

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