Google AdWords is an effective way to promote your products and services. It enables you to target potential customers by placing relevant ads on Search Engine Results Pages. It helps you to expand your business by getting targeted traffic to your website.
Here are a few Google AdWords tricks followed by successful marketers:
Bid Popping
Bid Popping is a unique way of making the bids high at the start to achieve a higher ad position, that ultimately helps to get a higher click through rate, and then, after a certain span of time, changing them back to a manageable figure.
This strategy is followed by successful business owners when they have to operate in a specified budget, and also achieve quality traffic on their website.
Bid Popping enables you to get authentic data about your keywords in an efficient manner. After deciding which keywords you need to spend on, you can bring the price down so as to balance the conversion volume and CPA as well.
Email Notification
Email notifications are the best way to get your business up and running. With the help of this, you can either become aware of a potential threat that may come up, or make people aware of an upcoming feature that you added.
Email notifications help you to track performance in a great way, and help you understand the most promising keywords for your campaign. With this, you do not need to worry about long term results.
There are different types of notifications (or alerts) such as billing alerts, marketing newsletters, special offers, your campaign maintenance letters, etc.
Day Parting
Day Parting is also known as Ad scheduling. It helps you to select particular times of a day you want your ads to be displayed. By doing so, you can maximize performance by increasing the visibility of your advertisement.
If you are a B2B marketer and you are aware that there are only specific hours when maximum searches are done, you can make sure that your ads get displayed in that time. It avoids paying for no output.
It also enables you to get ahead of your competitors, if they exhaust their advertising budgets in absence of proper planning. It increases your ad position and reduces the CPC to your benefit.
