First of all, click on “Promote your Page”. As explained before, with the “Page Likes” objective, you’ll be able to Connect more people with your Page.
You’ll see your Facebook Page listed again. Just click on it. Then, you’ll be able to name your campaign.
Then, click on continue.
You’ll be able to see the Audience Section again, where you’ll be able to define who you want to see your adverts.
You can create a new audience, or if you would like to target the exact same audience from a past ad campaign, you can just select a saved one.
You can also edit this saved audience by clicking on the edit button, so you can update anything you want inside this saved audience.
As you’ll notice, there are only three placement options available to promote your Facebook Page, which are the Mobile News Feed, Desktop News Feed, and Desktop Right Column. The Instagram one is not available to promote Facebook Pages.
There, you’ll also see the option to choose the type of mobile device, whether they are iOS or Android. It is recommended to select “All mobile devices”.
In the “Budget & Schedule” section, you’ll see the same options to specify how much you’re planning to spend and the time when you would like your ads to appear.
The budget can be set on a daily basis or as a lifetime budget.
You can set your ad to run continuously or within a date range you select.
In the Advanced options, you’ll see that instead of “post engagement”, it will automatically select “Page Likes”, which means Facebook will deliver your adverts to the right people to help you get more Page likes at the lowest cost.
For “Bid amount”, you can choose between automatic or manual. If you leave it as automatic, you’ll let Facebook set the bid that helps you get the most Page Likes at the best price.
If you click on manual, you’ll be able to enter a bid based on what Page Likes are worth to you.
For “When you are charged”, you can select by impression or by Page Like.
For “Advert scheduling”, it may be disabled, because you already set that up on the “schedule” step.
Finally, on the “Delivery type”, you can choose Standard, to show your adverts throughout the day, or you can choose Accelerated, to show your adverts as quickly as possible
Finally, you can give your Advert set a name. You can use the default one or change it if you want. Then, click on continue.
Differently than in the “Page Post Engagement” Objective, now comes the “Media” section, where you’ll be able to Choose the image or video that you’d like to use in your adverts.
The “Images” option will let you upload your own images, choose images from your Facebook Page, or use stock images.
The “Slideshow” option will let you upload or choose between 3 to 7 images that will play as a video. If you decide to go with this option, you’ll need to remove the “Desktop Right Column” placement, because Videos can’t be used in the desktop right column placement.
The “Video” option will let you upload a video or choose one from your library. If you decide to go with this option, you’ll need to remove the “Desktop Right Column” placement, as well, because Videos can’t be used in the desktop right column placement, either
With the “images” option, you’ll be able to select images to create one or multiple adverts. You can create up to 6 adverts at once. If you click on “Learn More”, you’ll be directed to the Ads Guide, where as I showed you before, you can learn in detail how to set up every single Facebook Ad correctly.
We advise you to check the Page Likes section before you continue setting up this ad’s objective.
Facebook gives you some quick and very important recommendations here in the right side, such as the Recommended image size, which should be 1200 x 444 pixels; the Image ratio, which should be 8:3; and that your image may not include more than 20% text.
The easiest thing to do here is use the Free Stock images and research for niche related items. Beware that some stock images may not comply with Facebook policies.
Of course, the best thing would be to use your own original images, but these images can bring you some awesome advertising results.
In the “Text”, you’ll be able to enter the text for your advert. You can learn more by clicking on “learn more.”
Facebook recommends you submit 90 characters of text only.
In the Advanced area, you’ll be able to pick a headline. Your headline text will appear differently depending on the placement of your advert. Check the previews to make sure that your headline looks the way you want in the placements in which it appears.
You’ll also be able to choose a particular view or app on your Page where people will land when they click on your advert. This option only applies to desktop placements.
You’ll also be able to set a Facebook Pixel, for tracking, optimization and remarketing purposes.
In the Advert Preview, you’ll see how your ad will look on the Desktop News Feed, on the mobile news feed, and on the desktop right column.
You can remove them from the advertising campaign, as well. Finally, you can Review your Order.
To finish up the Advert Creation Process, click on Place Order.
