One of the key strategies you must use is to build relationship with your audience via email. Here’s an example you can use…
Sample Relationship Building Email:
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Subject:
Case Study I: Freebie Seekers Vs. Potential Buyers ($3,200)
Message:
Dear {!firstname},
As I am about to head out to another state
for a secret mastermind group with Mr. X
and Mr. Y, I have decided to provide with
the recent case studies that allow me to
differentiate between freebie seeker list
Vs. potential buyer list.
Before I shared with you all this info, let
me share with you on the recent occasion
that happened to many small and medium
marketers, ok?
You see…
In the past few months, I have had many
medium marketers came to me for help.
They told me that they are about to run
out of cash and quit their business
all together. It is sad reality that
many medium marketers are experiencing
especially in the IM community.
-> How does it happen?
-> Why do marketers whom have built thousands
of subscribers are in the process to close
down their business?
-> How can we avoid this TRAGIC incident in
our business?
Let me ask you these questions…
(A) What is in it for your audience?
(B) When people come to you or opt-in to
your list? What did you promise them
you are going to do?
(C) Who do you attract to your business?
I know these are simple questions. However,
when we look closer to these facts, you know
that these are NOT just simple questions.
Instead, it has the underline meaning in it.
What is it, Henry?
Think about this for a moment, ok? Let’s just
say that you are a plumber. You make a promise
to your potential clients that WHEN you come
to me for plumbing related issues, I will solve
your problems ASAP. My price will be at $100
per hour. I guarantee that you will have no
plumbing issues for 1 month (OR) I will fix it
until it is solved.
That’s a very straight forward answer.
The problem with most small and medium marketers
is they focus on COPYCAT. I know it may sound
harsh, but let me explain this to you. This way,
you will know that I am not just bluffing. 🙂
You see…
Back when I came out with XM Turbo2 Marketing
System in November 2009, within less than 30
days, I saw several medium marketers COPIED
my ideas. At that time, I priced my service
at $497. I discovered some of them start pricing
it at $397. Then, the other two marketers
priced it at $297 and $97.
The first initial mindset that they had was,
IF I priced it lower than Henry was, I would
get my customers than his. Sure enough, they
were able to get more sales. The problem that
they faced was, they couldn’t keep up with
the promises they made to the new clients.
Guess what happened next?
Customers complaint. They complaint. When I
spoke with one of them recently, they told me
that my idea were GREAT, but it was just too
much work on their part. Worse, they priced it
too low for them to provide customers with
quality products.
It was because of that reason, many medium
marketers MOVED on to the next big thing.
You could call it SHINNY OBJECT. In reality,
most small and medium marketers do not
understand the power of having the RIGHT
VISION to serve their customers.
Again, I will ask you these questions one
more time, ok?
(A) What is in it for your audience?
(B) When people come to you or opt-in to
your list? What did you promise them
you are going to do?
(C) Who do you attract to your business?
If you look at the very first question in
which you told your audience that they are
going to get this, this, and that, sure
enough they will go for it, but before
you put it to the market place, you need
to ask yourself this *INTEGRITY* question…
“Will You Leave Up to Your Promise?”
If you can’t, why do you expect people to
become your raving fans? You can’t. Now,
if you can’t, why do you focus on COPYCAT
instead of really focusing on helping your
clients to solve their problems ASAP?
My points are…
(1) Define Your Vision. — It should NOT be
just your mouth talking. Instead, when
you put it into words, you need to take
responsibility for your words and actions.
So, don’t just say it when you do NOT
mean it. It also means that when you open
your mouth, you need to focus on making
it happened for your customers, your
partners, your team members, as well
as the value you stand for.
(2) Act on Becoming a Selfless Individual. —
It also means that you should NOT blame
on others for your own mistakes. When
you have made a strong commitment to
stay *TRUE* to your vision, you need
to follow through.
Sure enough things will not be an easy
ride. I can tell you that a lot of times
I burn a lot of midnight candles on trying
to get everything done on time. Even my
wife knew that I shed a lot of tears on
trying to complete each task to meet up
with the deadline.
Why is this important? Again, once you
make your commitment on what your vision
is, the ONLY way to become successful
will be to do your best until the end.
That is what success really means.
As I still need to complete some other tasks
before I head to the mastermind group tomorrow
morning, I will continue this new lesson next
week. So, stay tuned and have a wonderful
weekend. 🙂
One more thing, if you need to email me or have
some topics you would like me to discuss, you
can always email it to henrygoldoffice@gmail.com.
I am looking forward to hearing from you.
Success is YOURS,
André Klein
