Google has made it easier than ever for small local businesses to reap the benefits of AdWords campaigns.
AdWords itself is a very effective advertising platform which has the ability to draw in thousands of potential customers. However, did you know there are two other Google Products that can complement AdWords and boost its success?
Below we’ll take a look at some of the most useful products you might want to consider including in your campaign.
- Google Analytics
All good businesses know the importance of tracking and analyzing their ad campaigns. After all, how can you tell if an ad is working if you don’t track its progress?
Google Analytics can be linked with AdWords to help you achieve much clearer, useful feedback. You’ll be able to see exactly how effective your ads are with data highlighting how long visitors stayed on your site, how many of them converted and which keywords have proven to be the most effective.
- Google My Business
By creating a Google My Business account (if you don’t already have one), you’ll be able to list your business on Google Maps. This then allows you to make use of location extensions in AdWords, enabling you to target your ads more locally. This is an extremely useful tool for local businesses who care more about driving in more local customers.
Other tools and features to consider
As well as Google’s actual products, there are a ton of exceptional features and tools out there all designed to boost your AdWords experience, making it more of a success. These include both free and paid tools.
There are actually a few great free tools you’ll want to check out when setting up an AdWords account. Let’s look at some of the best below…
AdWords Performance Grader – If you find Google Analytics a little complicated, this free performance grader tool could be a great alternative. It focuses upon not only showing you how your ad is performing, but also how it could be improved. It basically takes all of the hard work out of the equation.
Ad customizers – By far one of the most useful add-ons you can use with AdWords is ad customizers. These give you an outstanding range of options to alter your ads based upon an extensive range of parameters. They help you create more targeted ads that are ultimately more effective.
These are just a few… but the range of tools and products available that complement AdWords is outstanding. If you’re serious about making your AdWords campaign super-successful, it’s definitely worth checking out the tools and products featured above.
