We’ve already asked whether you’ll be able to get high payouts from particular niches and whether or not there will be many advertisers operating in your niche. But another question to ask here is whether the topic you’re looking at is ‘click worthy’. In other words, is it likely to garner clicks, resulting in payouts from those advertisers?
Again, you’ll be looking at many of the same factors to answer this question. The most click-worthy topics are likely to be those that have a clear ‘value proposition’ or that have the potential to help your visitors earn money. This isn’t a strict requirement necessarily though.
Interestingly, the niches that are most popular online are the ones that have the most adverts – and that in turn makes them even more popular. Thus all the ‘big’ common niches such as fitness, dating, making money online etc. all have a lot of opportunity to make money from AdSense.
But we’ve seen that creating a blog in these niches also has its downsides… so what’s the answer? One option is to create a combined niche as we’ve discussed previously. Likewise you can do ‘one off’ posts that combine more than one topic.
For instance, if you were to make a blog on martial arts (relatively low clicking potential) you could write posts on fitness (higher click potential). On the other hand, make a blog on fitness for entrepreneurs and you could then have adverts from both those categories sending your click potential through the roof.
Researching the Market
How do you know for certain that your niche is potentially profitable with lots of click-worthy ads available? One way is simply to do some market research before you dive in head first. And the best way to do that is often to look at the competition. When you’re browsing other websites, which ones seem to have the best quality and quantity of relevant ads? Which niches are being discussed as the profitable options on Warrior Forum and other blogs?
Another thing to think about when you’re looking at AdSense are the keywords. If you use Google’s keyword tool, you’ll be able to see which search terms are the most popular and which have the most advertisers on AdWords (advertising that goes directly on Google, as opposed to on other websites). While it doesn’t always follow, this is generally a good indication that a niche might be profitable and have lots of advertisers in it.
Does it Matter?
We’ve discussed earlier in this book that adverts really aren’t the most profitable way to monetize a website… so why does it matter at all?
Well first of all, it pays to give yourself as many options as possible rather than to limit your earning options. Remember too that AdSense is incredibly quick and simple to set up, meaning that you can have a blog that’s earning money in weeks this way (assuming you get the traffic).
More importantly though, the click-ability of a niche is a very good indicator that there’s money to be made there and that it’s worth your time working in this area.
