Regardless of what kind of Internet business you are running, traffic is one of the most important factors that affect your revenue. No matter how great your membership site is, you always need traffic to make it worthwhile.

So, first thing after you have your membership site set up is to generate traffic to the membership site. In this chapter, I am going to show you 2 methods which can help you generate massive traffic.

Let’s get down to the core of the chapter now.

Affiliate Program

The first method that I am going to show you is the affiliate program. Affiliate program is a program where you will offer a commission to affiliates who succesfully promote your membership site.

Whenever someone subscribes to your membership site through their affiliate link, they will be paid a commission for the work that they’ve done.

This is a performance-based marketing strategy. If they do not make any sales through their promotions, your affiliates earn nothing. You do not need to pay to ‘hire’ them to work for you. You only pay them if they get results, which makes this marketing method very worthwhile. As long as you can offer attractive commission rates and benefits, affiliates will join your affiliate program.

For you to have a better understanding on how exactly an affiliate program works, see this example above.

When a visitor subscribes to your membership site, and it is through their unique affiliate link, commission will be given to the affiliate.

For your information, when the affiliate signs up for your affiliate program, they will be given a link that is unique for that particular affiliate. This way, you can track which affiliates have made sales and pay the commission accordingly.

Getting Affiliates

In order to get affiliates to join your affiliate program, you need to make yourself more visible in the Internet marketers’ groups. First, join and participate in these related Facebook groups.

Facebook has made the connecting with affiliate marketers much easier. Some might be closed groups, but once you have the permission to get in the group, start talking to the people there.

Look for a group that is involved in similar niches, so you will have more targeted group.

If you have been in the Internet business for some time now, you may meet some familiar people in the group. However, you can always approach new potential affiliates as well. As an Internet marketer, you must always expand your network so that you can increase the number of business opportunities available to you.

A small tip here; other than making yourself visible in the group, it’s important that you reciprocate in product launches.

You need to return the favor and do the same for those who help in promoting your launches. This way, it gives you the opportunity to build up a long term relationship with them.

Having a long term relationship with other Internet marketers is vital. You will never know what kind of opportunities they will bring to expand your business. So, remember to always reciprocate in other people’s product launch.

Affiliate Commission Scheme

Once you have a connection with affiliate marketers, what’s next? Well, next thing you may be wondering about is the reward that you should give to the affiliates that have succeeded in promoting your membership site.

There is no hard and fast rule for setting these numbers, but here is the commission scheme that is used by most internet marketers:

  • $17 – $27: 60% – 75% commission
  • $37 and above: 50% commission

Pricing and commission rates for your membership plan is slightly different from a product launch, because monthly memberships give you recurring income.

For a membership fee that costs anywhere between $17 to $27, you can afford to pay affiliates 60% to 75% commission. If you were to promote a membership site with a $17members fee, and only get 50% commission in return, it would make you feel that isn’t worth your effort to promote.

You will only get $8.50 in return; suddenly you don’t feel like promoting this anymore and you don’t want your affiliates to feel this way. So, offer at least 60% commission for a membership site within this price range. As for anything that is $37 and above, you can offer 50% commission.

This is so important that I must mention about this one more time. There is no fixed rule on how to set the commission scheme; you can always change the number accordingly. This is just a reference for you to start with.

How To Invite Affiliates

Once you have decided on the affiliate commission scheme, pulling off a successful affiliate invitation is the next thing you will need to do. To invite affiliates to join your affiliate program, you must remember the WIIFM – What’s In It For Me.

In your affiliate invitation page, you must be able to show them the What’s in it for me. Offering high commissions is definitely a big factor that will attract affiliates to join your affiliate program.

This will be the first thing an affiliate looks for in the invitation page. Only if the commission scheme attracts them will they then move on to perusing the other benefits of joining your affiliate program.

You can also hold an affiliate contest . Those who make the most sales will be rewarded for their hard work. For instance, top three marketers that can make a minimum of 100 sales will be rewarded in terms of cash, prizes, or both.

Apart from these, helping other marketers in their launches is a good method to invite affiliates as well. When you offer to help first in promoting their launch, it is easier to ask for a favor back from them.

Setting Up Your Affiliate Page

There is a need to create an affiliate page for them to sign up to your affiliate program. The affiliate page, at the same time, will show them the benefits of joining your affiliate program.

Basically, an affiliate page is like a ‘sales page’ for affiliates. If they are attracted to your offer, then they will ‘purchase’ your product. This way, you can keep track on the sales and provide them the necessary promotional tools for them.

Like I said, the first thing that they will be seeing in your affiliate page is the benefits and commission rate in your affiliate program. If you have any affiliate contest, it will be showing in this page as well.

And then, they will need to fill in the registration form to join your affiliate program. I will show you the example of how a registration form should be like.

This is how you can create your registration form. Simple and direct. All you need is to collect their first name and email address.

Need not to collect other information like gender, or birthdate.Most of affiliate marketers have tight schedules every day so they do not have the time to fill in so much information. If you ask for too many details, it can be a big turn off for them as well.

Other than the registration form, you will need to prepare the promotional tools for them to promote your membership site. The promotional tools include:

  • Swipe promotion emails x3
  • Banners
  • Graphics
  • Videos (if needed)

Other Methods To Generate Traffic

Depending on only one method to promote your membership site is not enough to generate massive revenue in the Internet business. Today, you will need more than one method to sustain and prolong the life span of your membership site. Traffic is the key to success here.

Other than conducting your own affiliate program, another method to get massive traffic to your membership site is through media buying. The affiliate program is a free method to get organic traffic from other Internet marketers. In contrast, media buying sometimes requires you to pay for traffic.

In media buying, you will pay a portion to get your membership site promoted by other Internet marketers. For instance, buying email solo ads and ad swapping with other Internet marketers.

There are many ways to get involved with media buying, but I am going to talk about email solo ads and ad swapping in this chapter, because both of the methods are closely related to each other and they’re very effective.

Email Solo Ads

In this method, you will pay to have your own promotional emails sent to another person’s list. You pay, you get traffic. This is the whole concept of buying email solo ads.

Without doubt, this will be the fastest and easiest way to reach out to massive numbers of audience.

What should be included in the promotional emails that you are going to mail out to your new audience? There’s a lot but most importantly you need to insert a link to your squeezepage.

Here is an example of promotional email for your solo ad:

And then, the Internet marketer that you struck a deal with will mail out your offer to his or her list. Through the link in your email, the subscribers that are interested in your offer will then sign up for your membership site. Through this method, you can reach out to the untapped audience instantly and grow your membership site’s database of users.

Why Email Solo Ads

#1: Inexpensive

Email solo ad can with different prices, depending on the size of the list and the number of clicks that the Internet marketer promises to send to your site.

You will need to track the number of clicks that are sent to your membership site, because you need to know your numbers! It is based off these numbers that you will pay the internet marketer.

Normally, the ideal price per click will be between $0.20 to $0.40, the maximum price would be $0.50 per click. Anything that is more than $0.50 is not worth the price. You can always find another vendor for email solo ads.

For starters, you can start with buying 200 clicks from the vendor. Meaning to say, the maximum amount for buying solo email ads would be $100, for starters.

#2: Quick Way to Generate Traffic

Like I said, buying email solo ads, without doubt, is the quickest way to generate traffic to your page. Without needing to generate the traffic by yourself, you can pay and get traffic to your site effectively.

This would be more effective than spending too much time in generating traffic, you can spare the time for other important tasks.

#3: Stepping Stone to Ad Swap

I’ve mentioned that you will link the visitors to your squeeze page before you lead them to the sales page of your membership site, you may be wondering why not send them straight to the sales page.

This is because when you lead them to the squeeze page, you will be able to collect their email addresses first. This way, you can grow your leads as well as your membership site! This would be win-win situation for you.

As an Internet marketer, your largest asset would be your mailing list. Once you have more subscribers in your list, you can then sell your email solo ads and do the ad swapping with other Internet marketers.

That being said, buying email solo ads is definitely the stepping stone to better ad swapping.

Ad Swaps

In ad swap, you will swap your promotional emails with another online marketer. And then, you will be mailing out the other marketer’s offer to your subscribers, while the other marketer will mail out your promotional offer to his subscribers.

This is what ad swaps is all about. Ad swap is slightly different from buying email solo ads. Instead of paying cash to the other Internet marketer, you will ‘pay’ them with your mailing list in ad swaps.

Why Ad Swaps

#1: Gain New Visitors

Through ad swapping with other marketers, you will be able to gain new visitors to your site. Regardless whether they will subscribe to your membership site or not, you will get to grow your mailing list.

This is why you should always lead them to your squeeze page first. This way, you can still send out the follow up emails to convince them to join your membership site.

#2: Reaching Untapped Target Audience

You can reach out to the untapped target audience that you couldn’t reach all this while. An Internet user does not subscribe only to one newsletter. If they are interested to your offer, they can and will subscribe to yours as well.

For you information, the percentage of receiving less than 5 promotional emails per day is 46%; and 14% for those who received more than 20 promotional emails per day.

The result showed that people actually subscribed to at least 3 newsletters nowadays.

#3: Double Subscribers

You can double the subscribers to your list with this method. Without putting in extra effort to generate extra traffic to your membership site, by ad swapping with other Internet marketers  both of you will be benefited. Who would say no to this win-win deal?

Tips

Here are some tips for you in media buying. Even though media buying can be effective to generate massive traffic, there are some things that you need to put into consideration as well.

Similar Niche

First, search within the similar niche. The audience in different niches may have different behaviors depending on what kind of niche they are in. For instance, the personal development and Internet marketing niche would have subscribers who have completely different behavioral traits and interests.

Because of this, the offers in personal development may not be attractive to those involved in internet marketing.

Similar Amount of Subscribers (Ad Swaps)

When you are doing ad swaps, one thing that you will need to pay attention to is the amount of subscribers you want to target. Find Internet marketers who have a similar amount of subscribers with your list. Imagine that if you have five hundred subscribers, while the other marketer only has three hundred subscribers, it doesn’t make sense to trade for ad swaps with someone who can’t match your needs.

Attractive Subject Line For Emails

When it comes to writing your promotional emails, you must have an attractive subject line for your emails. One thing that is going to decide whether your email will be trashed un-opened or be opened, read, and taken action on is on the subject line of your email.

You need to have a subject line that triggers curiosity, and yet relates to the content of your email. If you do not fulfill this, chances that your email sent to the spam will be higher.

Tracking Clicks

Last but not least, like I said, tracking the number of clicks is important. Whether you are the one who is sending traffic or receiving traffic, always keep track of the numbers.

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