So there you have it, everything you could possibly need to know about LinkedIn Marketing and how to really make the most of it! Hopefully you’re now well aware of the potential power of LinkedIn and of how to leverage it for maximum effect. The real take home message is that it’s a highly powerful tool for networking and that in turn makes it incredibly valuable for various forms of marketing – especially influencer marketing. This is the one and only platform that you can use to arrange a meeting with the very biggest names in your industry… and that’s hugely valuable to any business and to any entrepreneur.

But we have covered an awful lot through the duration of this book and if you’re feeling a little lost about where to start at this point… that’s understandable. Just to recap then and to prep you for leaping in, let’s end on a few ‘LinkedIn Top Tips’. Enjoy, and I hope to see you on LinkedIn soon!

LinkedIn Top Tips

Write in a professional manner with perfect spelling and grammar
Think carefully about your headline
Choose a profile picture that shows your face – these are more memorable
Choose profile picture that is attractive and makes you look reliable and trustworthy
Spend some time on creating a logo and a brand before putting too much effort into LinkedIn
Create a cohesive and consistent visual style across all your channels
Feature your projects and experience as they relate to your current business
Use basic SEO on your profile page
Create a company page
Add ‘Showcase pages’ for your products and websites
Endorse people to try and get endorsements back
Accept all invitations to connect on LinkedIn – they may just be valuable
See who you know through your connections and don’t be afraid to ‘test out’ whether you’re connected to some big names
Seek out people to connect with
Use ‘Rapportive’ to add e-mail contacts to your LinkedIn
Connect to people you interact with in the real world – consider adding your details to your business card
Ask people to give you real-world introductions to people in your LinkedIn network
Make it easy for people to connect from your website
Ask people to connect through other channels
Post content regularly and make it high quality
Share content from your blog
Don’t contact people you’re distantly connected to out of the blue
Manage your network and bear in mind the difference between a contact and a ‘meaningful contact’
Post company page updates and target them where appropriate
Consider upgrading to Premium and/or using LinkedIn ads

Other Useful Resources

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