The Power of LinkedIn

Many people make the mistake of thinking that LinkedIn is less ‘valuable’ as a marketing resource just because it isn’t as ‘big’ as something like Facebook or Twitter in terms of traffic.

This is not the point of LinkedIn. LinkedIn is more about the quality of your connections rather than the quantity.

• On LinkedIn, you can reach the big decision makers in any business which will help you to make more sales and to strike up more partnerships
• The more connections you gain on LinkedIn, the great the chance that you may become indirectly connected to someone big in your industry
• LinkedIn has lots of built-in tools that are useful for content marketing and social media marketing

Creating Your Page

Use a professional-but-friendly looking image on your profile. Hire a writer if you aren’t confident. List all of your most relevant experience and try to tailor it for the kinds of opportunities you’re trying to yield.

More important still is your company page. Here people can follow your company, just as they would follow a Facebook Page on Facebook. Use showcase pages meanwhile to promote your other brands – such as your website or your main products.

Make sure you have a GREAT logo for your company and showcase pages.

What is Influencer Marketing?

LinkedIn is a highly powerful tool for influencer marketing. What this means, is that you can use it to reach the biggest ‘names’ in your industry. From there, you can then work with them and encourage them to promote your brand for you. That way, you can instantly gain hundreds of thousands of new follower’s overnight and huge sales.

Want a referral from Tony Robbins? Or Richard Branson? LinkedIn makes it possible.

Tips:

• Try to add people to your network who might be connected to bigger If you have an indirect connection with someone, you will then be able to message them with InMail.
• Check out their profiles – you may already know someone who can arrange an introduction!
• Look for tags on profiles that say ‘Influencer’
• Climb the ladder – don’t go straight for the big fish as they’ll likely just laugh you out of their Reach out to people at a similar level to you but who you can benefit from to begin with!
• Be polite and respectful but also don’t give up right away

Content Marketing

LinkedIn is also very useful for content marketing. Content marketing is of course marketing that involves the creation of articles and blog posts. You can then share this content in order to establish yourself as an authority in your niche, or in order to encourage others to link to your content/share it. Content marketing also helps you to develop your own readership and fans.

• Use LinkedIn Pulse – This is a tool that allows you to publish your content directly to LinkedIn where it will be seen by the site’s
• And use Shareaholic to allow other users to easily share content directly from your blog
• Try to remember your target audience
• Post Company Updates to share information with those users following your company/showcase pages. Targeted Company Updates let you target specific cross-sections o your

Growing Your Network

Use Rapportive. This is a plugin that will show the LinkedIn profile of anyone who you talk to on GMail, allowing you to quickly add them.

Make it easy for people to add you from your website by adding your LinkedIn profile to your posts/sidebar.

Add everyone you know. You never know who might turn out to be a valuable connection!