So, we know what a good social outreach tool a Company Page on LinkedIn can be for your business, right? You get the benefits of having a social media profile for your company along with the benefits of being listed in the largest data base of everything that is professional.

Granted, you will need to meet some criteria before you can create a Company page, as requirements for starting a new one go beyond just having a LinkedIn account.

Thankfully these requirements have been set up to protect the quality of LinkedIn’s company directory, and in this chapter we will show you what you need to know to join the more than 3 million companies that are now part of the professional community.

You will be required to have a well standing LinkedIn profile

To create a Company Page on LinkedIn, you will first need to be an active and well standing member of the network. Unlike other platforms that will only require you to verify that you are not an internet robot with a simple check and allow you to create company profiles right from the start, LinkedIn will require you to demonstrate that you can keep up with their quality standards.

That means that you will have to create a personal LinkedIn profile that complies with the following requirements before you are enabled to start building a company page:

  • Your profile needs to be older than seven days. You will not be able to create a Company Page with a newly created profile
  • The information in your profile has to match your personal information. When you create a LinkedIn profile, you have to create it using your first and last names. Doing otherwise will not only prevent you from creating Company Pages, but it will also mean that you are in violation of LinkedIn Policies

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