You launched your first Company Page, and we’re sure that your fingers are itching to start making some cool ads to start promoting your content. That is great news, and we have made room to give something special to you before you start.

In this chapter, we will teach you how to apply some ideal ad specifications in advertising with LinkedIn, as well as how to follow and comply with the LinkedIn guidelines.

LinkedIn’s Ad Specs

For LinkedIn Advertising Specifications, my advice for you is to go straight to www.linkedin.com/help/lms/topics/8154/8155 and right here you will be able to see all the advertising specifications for each one of the Ad Types LinkedIn is actually offering you.

First, take a look at the Sponsored Content and the Text Ads Ones.

Sponsored Content Ads are updates that promote your content to an audience beyond people that are following your profile or your company.

You can use them to target a specific audience, and help you reach LinkedIn members wherever and whenever they are engaging on the LinkedIn platform across desktop, mobile, and tablet.

For Sponsored Company Content and Direct Sponsored Content Specifications, we find: Link sharing, Embedded Rich Media, Ad policy notes, tracking capabilities, and Click flow.

Text Ads are a tailor made for reaching any type of potential audience on desktop devices on any type of budget.

For Advertising Specifications for Text Ads, we find: Links, Text, Image and Placement.

You can also take a look at the other Ad Specs, depending on your plans for advertising with LinkedIn.

LinkedIn Advertising Guidelines

The following advertising guidelines have been created by LinkedIn to protect their users and the integrity of its platform.

Failure to comply with these guidelines will get your ads removed from the platform. LinkedIn can also restrict you from further advertising on it, so take note:

  • Your in-ad content must be accurate and true to the actual content being promoted. Do not ever deceive or lie to LinkedIn members through advertising
  • Keep your in-ad text concise and well formatted. Do not use non-standard grammar, spelling or
  • In-ad contact information must be kept to a minimum. Add only one link, one email address or one phone number per
  • Do not ever use inappropriate, suggestive or outright offensive language in your
  • In-ad links must lead to clean and non-deceiving
  • Do not use trademarked material that you are not legally allowed to promote.
  • Do not promote sensitive content such as adult and dating websites, gambling related material or websites, hate related or violent content or religiously inflammatory
  • Do not promote prohibited products and services such as multi-level marketing schemes, affiliate advertising, alcoholic products, animal products, counterfeit goods, copyrighted content, private data, drug related content and paraphernalia, fake documentation, cracked or pirated software, tobacco related content or products and weapons or

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