Apart from all of the cool functionalities, the dashboard manager will also give you access to powerful performance reporting tools.
You can use the campaign manager to assess metrics such as impressions, click through rates and your average cost per click.
In this chapter you will learn how to effectively access performance reporting in the campaign manager to better understand the different types of actions measured in your campaigns to professionally gauge the impact that they have on your marketing efforts.
Using the campaign manager to download performance reports
You can download performance reports for each one of your advertising accounts. These reports will give you insights about measurable metrics such as impressions, click through rates and conversions, which will be important for later marketing planning.
In your campaign manager, click on the name of the advertising account that you want to examine. Look for the “download” button under the metrics chart and click on it. A “download campaign info” box will appear to give you the option on what type of report you would like to download.
You can download “campaign performance”, “ad performance” and “demographics” reports. Select which type of data you want to examine and click on download. You can also download individual reports for separate campaigns.
Demographics for ads
You can check the demographic range data for your ads right into the campaign manager. When you are inside one of your campaigns, click on the “demographics” tab. You can check two types of demographic data: “clicks” and “conversions”.
You can see demographic data and break it down in several facets: Company Industry, Job title, Job seniority, Job Function, Company size and Location. You can also check clicks and conversions through time, ranging from “today” through “all time” data.
