Internet Marketing Secrets Checklist & Cheat Sheet

Internet Marketing Secrets Checklist

Now you’ve read through all the materials and you are armed with an unfathomable amount of internet marketing knowledge, let’s take a moment to recap over everything you’ve learned and to go over the basic and advanced points again. This checklist will walk you through each point and help you to execute a perfectly planned strategy for internet success…

Planning

Before you begin, you first need to do some simple planning and preparation. Consider these points before you type a single word:

• What niche do you want to work in? Pick something that you know about and that has good earning potential. Better yet, pick something not overcrowded and that has a good route to market.
• What will be your brand name? Check that it’s not taken at IPO.org.
• What will be your logo?
• What will be your URL?
• What types of product do you want to sell?

This last point will be tied to the first point and will also determine your immediate success or failure for the short term.

Make sure the product is VERIFIED. Do research to check others are having luck selling it, or find other ways to test the market.

Setting Up

Now you have that a vague plan, you can begin building your digital empire. This involves the following steps:

• Acquiring the domain name you want to associate with your business
• Finding a hosting account so that you have somewhere to store the files that make up your website
• Signing up to every social media platform possible. The maxim to follow here is simple: be everywhere.
  • Facebook
  • Twitter
  • Instagram (actually bigger than Twitter!)
  • Pinterest
  • LinkedIn (important for networking and influencer marketing)
  • Google+ (important for SEO)
  • Tumblr
    • To a lesser extent…
    • Vine
    • SnapChat
    • YouTube

Make sure that you are using consistent branding across all of these channels. Make sure that every interaction with you is a chance to strengthen your brand visibility and to reinforce your mission statement. Use high quality vector images to establish trust and authority.

Next:

• Create a website in WordPress
• Find or outsource a custom theme
• Create a landing page using OptimizePress/HTML
  • Alternatively, if you’re selling lots of products, build an ecommerce platform
• Get an autoresponder and set up opt-in forms on your website

At this stage, you want to start blogging and start posting to social media. Do this even before you’re selling a product.

Finding Your Product

Next you need to decide how you’re going to monetize. Kind of important… You can use Google AdSense or other PPC advertising but this puts you right at the bottom of the heap.

Instead it’s far better to sell an actual product. The best way to do this is by:

• Creating your own product – this gives you the most control but has the most risk and takes the longest
• Outsourcing the creation of your product – higher investment of cash, lower investment of time
• Buy a PLR product – private label rights
• Becoming a reseller
• Find an affiliate product

While having your own product is a great aim to shoot for eventually, for new internet marketers, finding an affiliate product that offers 60% commission is a great choice. You can do this through:

• Commission Junction
• JVZoo – The best bet for beginners
• Clickbank
• Warrior Special Offers

The best part about this is that you can find an affiliate product that you can see is already selling and performing very well and then simply start selling it to your own audience. Some of these (and some PLR packages) will even let you re-use their marketing material which significantly reduces your workload and essentially lets you ‘copy and paste’ a successful business!

Sales Pages

Fill your sales page to ensure your product starts selling like crazy when anyone lands there. To do this:

• Use a narrow layout
• Employ a narrative structure
• Use rhetorical questions
• Appeal to statistics and figures of authority
• Build on facts
• Ensure there are no break points where readers will lose concentration
• Acknowledge the reader’s concerns
• Use a red color for your call to action buttons
• Place CTA buttons at the bottom right of the page – the terminal point

You can also use smart pricing techniques like special offers, penny sales and contrast.

Content Marketing, PPC, SEO

Now you need to start generating more views for your landing page. To do this, you should start with content marketing.

• Keep posting to your site regularly
• The ideal length for a blog post is 1,800 words – but use your intuition and be flexible
• Use a keyword density of about 1-2%
• Use Latent Semantic Indexing by having lots of synonyms and related terminology
• Provide real value
• Be unique and different so that you would actually read the content
• Use titles that hint at the value and uniqueness of your articles to get clicks when you share
• Have a specific target audience in mind for each article – this enhances sharing and likes

Do this and also keep your social media pages full.

• Make sure you focus on the lifestyle and emotions you are trying to promote with your brand
• Provide value through your social media – this isn’t just a means to sell more products, people have to want to be there
• Actively engage with your audience and the wider communities to attract more people
• Link out to your social media pages from your content and add social sharing buttons so other people can share the content to their social media

Now use the following ‘growth hacks’ to accelerate your progress further:

• Find influencers and reach them by working with them
• Or by gradually building up to working with the very biggest names, starting from the bottom
• Look into ‘CPA’ advertising for a form of PPC that guarantees ROI
• Build a big mailing list and use incentives to encourage more people to sign up – the mailing list itself can be an incentive

Got all that? If so then just keep plugging away and success will come eventually! Then you just scale…

Internet Marketing Secrets Cheat Sheet

One of the very best things about internet marketing is how incredibly simple and straightforward it is. This is something that anyone can do from home and that doesn’t require you to be a programmer, a graphic designer or even a particularly great writer (though some of those things help). Instead, all you need is a basic understanding of business and the right information on how to get started.

“Internet Marketing Secrets THEY Don’t Want YOU to Know” is the ultimate guide to internet marketing that lays out every single last aspect of this online career for you to set up your own money making model.

This cheat sheet though will help to simplify matters even further, giving you all the key points, tips and advice in a single place for you to refer back to.

Creating a Website

Choose your niche: this should be something that doesn’t have too much competition, that has a clear target market and that lets you solve a simple problem with a product.

To create a website all you need is:

1. A domain name
2. A hosting account
3. A CMS that lets you build websites – such as WordPress

From there, you should:

1. Choose a custom theme that features a responsive design and a modern aesthetic
2. Ensure maximum load times

You’ll then want to add some features. Good things to include are:

• A mailing list (sign up to an autoresponder)
• Sharing buttons for your content (using Shareaholic)
• Links to your social media pages

What’s also highly important here is to make sure that you have a very clear branding that remains consistent through the website.

Creating an Audience

To reach your audience, you now have numerous tools up your sleeve. These are:

SEO

Optimizing your website to thrive on Google. There are numerous ways to do this. Having a fast and responsive site (above) is the first step but you also need to ensure you have lots of highly relevant content on your site that you will update regularly. Keep adding more articles and blog posts to your site and ensure that they are consistently high quality.

The ideal length of a blog post is 1,800 words.

Use external links to resources, 1-2% keyword density and LSI optimized content.

Meanwhile, you should be building external links. You can do this through guest posting and through link bait. The best strategy is to aim for a few high quality links rather than to try and focus on quantity.

Social Media Marketing

Social media marketing means marketing your content through Facebook, Twitter and other social networks. It’s important to ensure you are on as many different social media sites as possible – the rule is to try and ‘be everywhere’. Likewise, you need to ensure your social media pages are providing value in themselves such that they can exist almost as separate products operating alongside your site.

Focus on the value proposition of your product or niche and try to inspire and inform the readers.

Content Marketing

The process of content marketing involves building the content as described above and then sharing it to social media and to forums.

Always have an ideal ‘persona’ in mind when you write your content who will be the target audience.

Always make your content unique and different, not derivative or common.

Use titles that emphasize the selling points of your content.

PPC

PPC is ‘pay per click’ advertising and the two main platforms are:

• Google AdWords
• Facebook Ads

You can use these to bring new visitors to your website and will only pay when an ad is successful and gets someone to click on it.

You should also look into CPA. CPA is ‘Cost Per Action’ and only charges you when someone actually carries out a specific action – such as buying a product or signing up to a mailing list.

PPC should be highly targeted to your specific audience by targeting keywords or the information available through Facebook.

You can reduce clicks that cost you money by doing things like including the price in the heading.

Email Marketing

One of the key objectives for any internet marketer is to build their mailing list.

You do this with your autoresponder and can get even further by adding an incentive – such as a free eBook. The best case scenario is that the emails themselves are the incentive.

Build trust over the course of several e-mails and eventually sell the product.

The average sale requires five interactions.

Sales Page

You will use a sales page or an eCommerce site to actually sell your products. You can build sales pages easily and quickly using Optimize Press. eCommerce sites meanwhile can be built with

• Volusion
• WooCommerce
• Magento
• Shopify

Your sales page should use persuasive writing to persuade people to buy the products which will be affiliate products, PLR products or products you created.

Affiliate products are ideal because they have a) zero overhead b) zero up front investment c) large profits (commission is up to 60%). Find affiliate products through:

• JVZoo
• ClickBank
• Commission Junction
• Warrior Special Offers

Choose a product that is already selling very well. Ideally, find one that provides the sales copy and other materials (like e-mails) with it.

To write persuasive sales copy:

• Keep a narrative structure
• Appeal to stats and authorities
• Build on facts
• Leverage pain points and the value proposition
• Add time pressure and scarcity – this can also be done through pricing

Bringing it All Together

Now just bring it all together!

Choose your niche à Build your website à Add social media accounts à Upload and share content à Build a mailing list à Choose a product à Sell via a landing page à Use PPC to drive more people to your funnel

Best of all, you can repeat all this. Once you have a model that works and that is bringing you a steady stream of income, you can repeat the same process in different niches and with different products. It is infinitely scalable.