Instagram is focusing on photos-sharing and 10 seconds videos-sharing. It means that you or your company can post any activities occur in a real-time in the form of images or videos. It allows you to connect with your customers, develop your brand, and engage with your followers with a visual story.
Why does business need to use Instagram?
- Easier to grow followers compare to Facebook.
- Less marketers are tapping into Instagram as they are way too busy with Facebook. — HINT: Facebook owns Instagram. After Facebook owns Instagram in 2015, the number of Instagram user increased from 100 million to 400 million users.
- Organic free traffic and expanded paid traffic. — As Instagram has just introduced its advertising platform, you can get a lot of free or even expand your traffic with paid advertising,
- You will reach all your followers. — With Facebook, you will reach ONLY a portion of your audience with organic search. With Instagram, you will reach out to ALL your followers. This will help you maximize your exposure.
- You will receive much higher engagement than any other social networking sites especially Facebook. — HINT: From a recent study, it shows that Instagram has a THREE TIMES more engagements than Facebook.
Again, everything is depending on your focus. As Instagram focuses on visual expression, it will help you to brand your business. Let me share with you some examples:
- If you are an Internet marketer, you can use photos to represent your lifestyle, your picture with other marketers, the screenshot of your results, or the picture of you standing on the stage.
- If you are a clothing company, you can use photos as a way to show all great looking clothes, skirts, pants, and much more.
- If you are a weight loss consultant, show before and after photos of your clients.
- If you are a chiropractor, show pictures of you giving treatment to your clients.
- If you are a restaurant owner, show pictures of your foods. Of course, take pictures of your happy customers.
In other words, your Instagram website could look like this..
@dunkindonuts (Your company name)
@officialjennycraig (Weight loss company)
@gucci (Clothing Store)
@tigerwoods (Celebrity)
As you understand the power of Instagram for your business, on the next chapter, you are going to learn how to set-up your Instagram account correctly. This allows you to start getting traffic to your website as soon as
