Both businesses and marketers focus on online marketing strategies to increase their presence on the internet.
Google hangout is a crucial part of every online marketing strategy to enable you to do video conferencing, meetings, webinars, etc.
The use of Google hangout differs for different industries. Take a look at the benefits to evaluate why you need to include this tool in your online marketing strategy.
Better Communication
Google Hangout enables you to connect with your prospects and engage them. Communicating with users become easy with Google hangout because everything takes place in real time.
A real time connection motivates further engagement. Users can ask questions and this live interaction adds a positive impact for your business.
Group conversations can also be done with nine members. For the maximum utilization of Hangout, use the Hangout applications.
Google Hangout also assists you in the sharing of documents, text messages, hosting webinars, live conferencing, etc.
Product demonstration
Google Hangout is a great way to showcase your product. A video series can be created to demonstrate the product and make your audience aware of how they can use your product and how it works.
Product demonstrations can also be used to educate your customers because video is the best way to explain a product’s benefits. You can also record videos and upload them to other video websites to get traffic for your video content.
This can improve your brand’s SEO ranking because video is much better than text and images. Audiences can get a clear understanding of your products.
Behind the scenes content
Behind the scenes videos are effective marketing strategies and perform well in promotions. These kinds of videos drive traffic to your business website to get prospective clients and enhance word of mouth promotions.
Post behind the scenes videos on your website and other social media platforms. To drive new customers, you need to make behind the scenes videos more attractive and appealing. Take advantage of still images, music, graphics, audio, etc.
Low cost
Businesses and marketers always want a cost effective communication method for internal meetings and conversations.
Google Hangout is a great tool to improve communication internally and externally with employees and clients, respectively without spending too much money.
To establish a Google hangout, you only need a device with a webcam and microphone. The communication can be one-on-one and one-on-many.
Save videos for future uploading to your website and blogs. You can also do text messages and video or audio calls around your Google network without spending too much money. But if you make a call on a mobile network, normal calling charges will be applied.
Accessibility
There are some people who don’t own a Google account but can join hangout as a guest participant. Guest hangout is also accessible across computers and android and iOS devices.
Google hangout helps you connect with customers and become accessible.
To become more accessible, you can have a Q&A session and request your customers ask questions and provide feedback. This can extend your reach to new audiences.
Answer customer questions
Customer support is a crucial part of every business. Good customer support can help you enhance customer trust and belief in your product and services.
Hangout can also be used as a customer support tool to guide your customer’s use of your product. An FAQ video series can also be a great method to solve their questions.
Covering every aspect of your product in FAQs will improve customers’ trust in your brand. A step by step guide or video tutorial can work well for your business.
If you have great customer support, your audience will recommend you in their networks, so you can get more sales and profits.
Offer yourself as a consultant
To extend visibility in your potential market, you can showcase your expertise. Find out the uniqueness of your business and offer yourself as a consultant to educate your audience about your product via Google hangout.
With Google hangout, you can interact face to face with your customers. Promoting this service on Google and other social media websites can increase traffic to your website.
You can also engage with other experts who are showing interest in your offerings.
Host a webinar or live conference
Webinars or live conferences can play an important role in your online marketing strategy. Google Hangout has similar features that most webinar tools have.
Businesses can share their screen for a live demonstration, attach documents and allow access of shared files from your Google drive.
Google Hangout can be used as a free webinar tool to showcase your product, advertise new products and services or make your audience aware of your products. Use recorded videos to increase visibility of your brand.
Manage better meetings
Google hangout can be an easy method to get all of your staff members together for a meeting. Presence in the office is not mandatory.
Members can attend the meeting from anywhere with any device. It works great with iOS, android, laptops and desktops.
Hangout video calling enables you to conference call and host live webinars from anywhere around the world. This Google tool allows up to nine members per chat session, which makes hangout a prime hosting platform for online meetings.
Create tutorials
Tutorials are really crucial to inform your audience about your products. You can show them how to use it, the benefits of your products and how to set them up.
Using hangout, you can create a step by step guide to educate your customers about your products and services.
A series of step by step videos can also be helpful to increase the awareness among prospects. You can create guides, FAQs and how to videos. To get more views, upload these videos to your blog, website and YouTube channel.
Shocking Facts
- 13% of small businesses use Google+. (Source)
- Google+ reaches 38% of the total U.S. population. (Source)
- 17% of B2B marketers use Google+ in new product launches. (Source)
- There are about 2.2 billion Google+ profiles online. (Source)
- 53% of Google+ user interactions are positive. (Source)
- 70% of business brands have a presence on Google+. (Source)
- 41% of B2C marketers and 39% of B2B marketers are using Google+ to source new business. (Source)
- Thrillist Media Group (TMG) used hangouts to reach over 11 million users across the globe. (Source)
- Usage of Hangouts in enterprise organizations increased by 133% between 2013 and 2014. (Source)
- TopShop got 7,500 live views of red carpet hangout and there was an average 11-minute engagement with hangout apps where 52% were reshares. (Source)
- Regular Hangouts are free video conferencing calls with up to 10 people, done through the Google+ website or their mobile app. (Source)
- Just have your YouTube channel verified for uploads of more than 15 minutes and most hangouts run longer than that. (Source)
- With Hangout, you can broadcast for 8 hours. (Source)
- President Obama has hosted a Google+ Hangout, as have NASA astronauts on board the International Space Station. (Source)
