Okay, you know your target audience, and you have developed a unique approach/proposition/product/story that you believe will be received positively. You understand the importance of marketing to an individual, and not a group. When you created your audience profile, this led to an understanding of what the “face” of your audience looks like.

Now it is time to build relationships.

Every relationship worth having requires work. The most successful marriages and partnerships are those that clear a lot of hurdles along the way. Personal relationships require an investment of your time and energy, and business relationships are no different. Building and maintaining relationships through your blog or selling information products means working through the medium that is the Internet.

As you have seen with the explosion of portals like Facebook, Twitter, Instagram and Pinterest, the Internet is an increasingly more and more social place. It is ideally suited for building relationships. It used to be that a business owner had to meet and greet every prospective customer. You can still do that thanks to video chats and video communication software like Skype, but it is not necessary.

You can reach the billions of people around the world that have an Internet connection, no matter how large or small your business is. Doing so costs very little money, and sometimes requires nothing more than your time. This means you have absolutely no excuse for not strengthening the relationship you have with your audience.

Build a Facebook page. Host live webinars, Google Hangouts and Periscope sessions. Twitter is becoming more of a live video experience, and you can host real time Twitter chats as well. Until something changes, the Internet will offer you a lot of relationship building rewards if you take advantage of the free social networking and engagement the top social networking sites offer.

Don’t Forget Your Email List

You can also improve the relationship you have with your followers through your email list. The people on your list have already expressed a desire to learn more about you and your products. Ask them exactly what they want from you.

What needs are you not fulfilling? What product or service have they been looking for, but haven’t been able to find in your marketplace? Would they be willing to complete a short survey, in return for a free product, discount or Q&A conference call? These are some simple ways to tell your audience that you truly do care about them, and to build the relationship you have with your followers and prospects.

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