We all receive emails, which we mark as spam, ignore, or immediately delete. Possibly, your email marketing is receiving the same kind of response. You perhaps are not being able to grab the attention of your audience. May be your subject lines are not that interesting to lure your audience into reading the complete mail. However, the fact is, email marketing is very important, as it can help strengthen your relation with your clients, and thus be very beneficial for your business. So, to help you grow and be successful we shall now learn some email marketing ideas that produce results you love.
- Have the right content, the right conversation
In email marketing, if you have the right content, you will be able to engage your clients in a conversation, and will not just be throwing details at them. The right conversation needs to begin with three important steps:
Perfect subject writing – to make sure people actually open your email, a great subject writing is very important. A dull subject will lead to your email being deleted.
A distinctive and entertaining voice – being distinctive and entertaining is important to ensure that once your mail is opened, it is read, and keeps the readers engaged.
Tailored content – content should be customized depending on the previously collected data or demography of the subscriber, and should encourage them to engage with you, take up a given offer, or pass your email to other prospective clients.
- Make your email interesting from the very moment it reaches your recipient’s inbox
Just like it is important for the headline of the newspaper to be interesting to grab your attention, similarly your subject line needs to be very appealing. This is the first way you can grab your reader’s attention, and ensure they open your mail. So, write something that makes them curious, and wants them to read more. But, just an interesting subject line is not enough, it should be backed by a great content, else your email will land in the trash.
- Give importance to call to action and links
You have created an email marketing campaign to increase traffic to your website and landing page. If there are no clicks, then you will have no customers. So, it is very important for your links to be obvious, and allow readers more than a single chance to interact. This can be helped with perfect call to action that speaks to feelings and emotions. If you just use “click here” that will not really work these days.
Call to actions need to be exciting enough to entice your audience. For instance, a “click here” or “learn more” is not as interesting as “download your free report”.
- Make it mobile friendly
The first thing most people do after waking up in the morning is checking their phones. In fact, maximum emails open on tablets or smartphones. So, remember, if your emails are not optimized to be viewed on such devices, then you likely are missing out on a big number of clicks.
- Test before sending
Never send anything before you actually check if it is working. Test internally, using all major providers like Gmail, Yahoo, etc, and also the most popular mobile phones. Make sure your emails do not fall apart, no personalization is failing, and all your links are working. If you send your emails without testing, and it does not work, you will end up looking unprofessional and foolish. So, check your emails before sending.
