Do’s to consider for successful Facebook Advertising
Create a strategy
In order to attract people, you’ll need to post great content consistently and purposefully.
A great feature of Facebook Pages is Facebook Insights. You can see the average time when your fans are online and schedule your posts, accordingly.
In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours to schedule your post.
Also, tools like Hootsuite and Sprout Social will help you find the data and metrics you need including the types of posts you should be using for your social media.
Get Feedback
You’ll definitely want to improve the product or service you’re offering. In order to do that, you’ll have to ask questions and
actively listen to your customers.
Can you see how great that would be? You can get answers straight from your customers. That’s what customer feedback is all about.
It will help you understand the WHY behind the actions of your audience. It is key if you want to get a much clearer picture of what’s going on, so you can learn how to go after the right opportunities.
Respond within an hour, not 24 hours
It is key to acknowledge customer interactions, even if it’s just to say “Thanks”.
In the case of negative comments, you can follow this concept: “Acknowledge in public, solve in private.” If negative comments are handled correctly, people will actually apologize on your page.
Follow the 80/20 rule
There’s not a right formula to successfully engage your audience on social media all the time, but applying ‘The 80/20 Rule’ should always be part of your strategy.
Your aim should be provide a mixture of both work and play. It’s a matter of balance. 80% of your posts should be social (content that really interests your audience and engages them in conversations), and 20% should be related to your brand.
The reason is that people use social media to be social. Always make it about building relationships, instead of annoying your audience with irrelevant content.
As part of your 20%, include persuasive calls-to-action. Also, include information that benefits your audience. It can be a discount, a special offer, provide useful statistics, etc.
Dedicate the remaining 80% to interesting content that really meets the needs of your audience. Things to keep in mind are retweets, inspirational quotes, questions, links to news, etc.
Post no more than 4 times a week, 2 times a day
82% of people think Facebook is a good place to interact with brands. Still, 73% of social media users “Unlike” a brand on Facebook, because the brand posts too frequently.
Dont’s to consider for successful Facebook Advertising
Don’t sell all the time
Facebook openly deprioritizes promotional posts from Pages. This means, if you are only talking in relation to your brand on Facebook, your fans are less likely to see them.
The best bet is to mix in genuine posts (in order to gain some trust) with the News Feed before you try to send out more promotional posts.
Besides, you can always use Facebook ads for those messages.
Don’t Create a profile instead of a page for your business
Sad to say, many brands make this mistake when setting up their social media presence.
From the moment you start the process, you’ll notice that it is quite simple to create a Facebook Page for business. By the way, it is extremely helpful when it comes time for users to search for you on the platform.
Don’t Post to the wrong Facebook account
Between accounts, whether professional or personal accounts, it is relatively easy to make the mistake of posting content on one account meant for another.
It’s more likely to happen when making updates on mobile devices. Luckily, tools like the Pagemodo social media manager app help you have a clear idea from which account you are posting, thus reducing the chances of this occurring.
Don’t leave your company’s “About” section blank
A preview of the “About” section of your Facebook Page is seen beneath your profile picture, and it’s definitely one of the first places people will look when they’re watching your Page.
Your Page should display relevant information about your company; i.e. what you sell, your website, etc., to help answer people’s questions immediately.
Don’t Use a Dummy Account
There’s not much to say on this topic, because dummy accounts infringe upon Facebook’s terms and conditions, so simply don’t create them.
In order to avoid post publishing difficulties, you can set up different publishing settings for different employees on your Page.
