Writing for social networking sites means you have to really convey a more personal touch than you do in eBooks and reports. This is your chance to let your audience get to know you in a more casual setting.
There are many different social networking sites – and new ones springing up every day – but you want to always stay in touch with your audience with well written content on the top three.
Right now, those happen to be Facebook, Twitter and Google Plus. YouTube is another social network that’s popular, but it’s primarily rooted in video. That’s not to say you can’t leverage it with your written content, though.
You can create a PowerPoint presentation with slides that have words and record the screen while you narrate the video. Our focus for this lesson is going to be on the others, though.
Sharing Content on Facebook
Facebook is one of the most popular social networking sites online. Not only can you have personal Facebook pages, but you can create a fan page specifically for your niche or business.
When you have a fan page, you can share content related to your business. You can share links back to your blog, links to products you’re promoting or have created, and offer a short commentary on the link whenever you post it to your page.
Your readers then have the opportunity to engage with you on the post, but they can also share it with their readers. Even if they don’t technically share it, if they comment on it, there’s a good chance that their friends on Facebook will see that interaction and have a chance to click on the link, too.
Facebook pages vary in terms of how marketers use them. You can use it solely to share niche information and help your target audience. Or, you can share more about your personal self mixed in with the business topics, to help build a bridge of trust with your core audience.
You’ll get a feel for what works best whenever you begin sharing because you’ll be able to analyze the way your fans engage with you on each post. Try a mix of short posts with links and longer, more thought-provoking posts.
What Can You Say in 140 Characters on Twitter?
Twitter is a mystery to many new marketers. You have this teeny, tiny little space to share a message – and you scratch your head and wonder, “How can I make that convert into a sale?”
The key to writing high-converting messages on Twitter is in the sharing of good content, just as it is on any social networking site. But it takes some practice and skill to par your message down to just 140 characters – not words, but characters.
The first thing you need to know is that Twitter isn’t meant for spam. You have to show your human side – the seemingly insignificant things like “Loving my Starbucks Mocha Frappachino this morning!” as well as the big things like, “My new product just launched!”
When you have a good, balanced mix of personal and business sharing, you create friendships on Twitter – and it’s those friends who will support you by Retweeting your content and sharing it with others.
