Why should you use webinars to build your business? There are a lot of reasons webinars work better than other marketing models for boosting engagement, building your list, making sales and improving your business profile. If you are thinking about hosting a webinar and you are not sure if it is right for your business, consider the following statistics:
– According to the Content Marketing Institute, more than 60% of marketers polled said they are consistently using webinars as part of an overall content marketing program.
– People are more time-crunched than ever before. That is why they love webinars. With recorded webinars, they can listen whenever they like.
– Physical seminars can be incredibly expensive, and require sometimes a sizable time investment. There is lodging and travel to consider, and none of these time or financial costs is a consideration with a webinar.
– A webinar introduces you as a real person, not just a website or a text-based marketing message. No matter what you think about yourself, there is an audience out there that will immediately “connect” with you as a person, and this deeper connection with your audience can create loyal, lifetime customers.
– Webinars level the playing field. Small businesses can compete with even the largest businesses in the world. You may not have the advertising budget of an Amazon, but you have the exact same Internet Amazon uses, meaning you have access to all of the people on the Internet.
– You can reach a global audience from your kitchen table. Many kitchen table millionaires have been made thanks to the power of the Internet. You have that same ability with webinars.
– Webinars cost little to no money to produce and host, and can turn into passive sales funnels that make you money with little input from you for the rest of your life.
You may have heard that webinars are some of the most effective ways to connect with an audience. After all, that’s why you are interested in hosting one. But why are they so effective and how well do they stack up to the other forms of communication and instruction out there. In this article, we will explore the reasons that webinars work so well for connecting to an audience and passing on information so that you can determine whether or not you should hold you own webinar.
Most of the time, when you hold a webinar it is going to be live. In fact, that’s pretty much the definition of a webinar – a live presentation that has attendees and a presenter. But there may be some instances where it makes more sense to record the webinar in advance without an audience present and then make it available on demand. In this article, we will explore the benefits and disadvantages of both of these styles of webinars.
Hosting a webinar can be one of the most beneficial things that you can do for your business. But you are going to need some equipment in order to conduct one. Don’t worry, it isn’t anything complicated, and you probably have most of it already, but you should be aware of what equipment is required and how to use it to host an effective webinar.
Hosting a webinar can do amazing things for you, no matter if you are hosting to impart information or you are hoping to convince potential customers to buy your product or service. The webinar is simply a marvelous way to pass on info because it basically puts you in a room with your audience and they all are listening to every word you say.
But you can’t keep your audience’s attention the entire time by speaking – unless you are just that good and in that case, you should probably be charging more – so you have to add certain elements to your webinar to spice it up a bit. One of the best ways to do that is by including multimedia.
Promotion is an integral part of hosting a webinar because the whole goal of having one is to pass on information to an audience and the larger the audience the better. Promoting your event lets people know about it and gets the word out. But how do you promote one effectively? Here are some tips that will help you make sure people know about your webinar.