Most people are on Pinterest for a reason. You are probably there in the hopes of creating brand awareness and boosting your business. This means sending traffic back to your website or blog. What is the best way to do this? What is a simple way to let Google and other search engines send you lots of targeted, relevant, free traffic?
The answer lies in writing your pin descriptions in a very specific way.
First off, make sure your descriptions are long enough. One study that looked at thousands of pin descriptions shows descriptions with 200 to 300 characters were the most repinnable. You should also use very specific words and phrases to convey your message.
Pinterest provides more referral traffic than any other social media site not named Facebook. As a matter of fact, Pinterest is the #2 referrer of traffic to websites on the entire Internet, not just compared to its social media counterparts. The site passed the 150 million active monthly users mark in late 2016, and is still growing rapidly.
Now that you have some idea about how big Pinterest can be for your business, let’s talk strategy.
Pinterest has done a few things the last couple of years to provide better analytics to business owners. Let’s take a look at a few ways you can analyze your Pinterest presence and marketing efforts, to make sure you are getting the most out of the social media giant.
To some extent, you can tell when people are more likely to be on Pinterest. Data shows that, across all topics and areas of interest, Pinterest traffic is the heaviest between 2 PM and 4 PM on weekdays. You will have the next best chance of connecting with a lot of traffic at nighttime on weekdays, as that is the second busiest period for traffic. These are just averages, however. You need to monitor your own Pinterest account to see when engagement is the highest for your pins and boards.
Understanding when to pin is important. You should also know how frequently you should be pinning to get the best results out of your marketing efforts. Should you pin once a day, several times a day, 3 times a week or on some other schedule? If you pin too frequently, you water down your content and may look like a spammer. If you don’t pin frequently enough, people forget you are there.
Pinterest is all about visual impact. If the content you pin is not accompanied by eye-catching, jaw-dropping, amazing, “I have to click on that!” images, then even the best possible content goes unnoticed. There are several ways to ensure that the graphics and images you put on your website engage your readers.
You can employ freelancers to create imagery for you. This can get expensive, and time-consuming. You have to communicate back-and-forth with your graphic designer several times before a single image is created. Then of course, you may not approve of the final product. Your designer has to go back to the drawing board, and the process starts all over.
You can also handle the task yourself.
Buffer is the name of a blog dedicated to “Thoughts on Social Media and Online Marketing”. They cover the latest in social media tools, analytics and strategies to help you effectively manage your online presence. They reported on a study that showed you should be pinning 5 to 30 times a day for the best engagement and the most results from your marketing efforts.
From the small business owner or blogger, that may seem like just one more daily task you will never get to. Who has the time to create that many pins each and every day? Then you have to log into your Pinterest account and manage your pins, come up with great descriptions for each pin, and start the process all over tomorrow.
Pinterest has become a major player in the social media universe. With over 150 million active monthly users as of early 2017 and growing rapidly, the visual content-based Pinterest provides entrepreneurs, bloggers and businesses large and small with a global reach. Veteran “pinners” and Pinterest newbies can both benefit from the following smart marketing tips proven to boost the results of your Pinterest marketing efforts.