by Andre W. Klein | Jun 8, 2017 | Facebook, Social Marketing
When the online world took off for business owners and entrepreneurs, they didn’t to do anything other than post creative, well-written content to get the attention and loyalty of their followers.
That slowly evolved into other media formats such as audio (podcasts) and video that was recorded via screen capture or by the person on camera. But today, it’s taken another step in the evolution of connecting with your customers.
Marketers are now engaging live on Facebook – the biggest social hub where people check in frequently, share their lives and reach out to others who they have a rapport with.
by Andre W. Klein | Feb 5, 2017 | Facebook, Social Marketing
The benefits of Facebook groups for building your online business, blog and brand are plentiful. You have total control of the flow of information and communication. Facebook groups are great to generate leads, build your email list and eventually sell your products and services. You have access to a free polling and survey tool which can help you understand exactly what is on the minds of your group members.
With 1.78 billion active monthly members on Facebook (Q3 2016), there is a very real potential for staggering and life-changing growth and business success. In 2016 Facebook added an option to develop a Facebook group specifically for buying and selling. More than 80% of all of Facebook users log in from their mobile devices, so they take your Facebook group with them wherever they go.
by Andre W. Klein | Nov 24, 2016 | Facebook
Overview
Brands and publishers alike have started experimenting with Facebook Live, as a means of providing their audience, a platform to interact and engage in real time. A video can enhance your Facebook reach, while taking less time to post, than creating a write-up. So if you are still wondering how you can start using Facebook live to engage your audience, here is how to go about it.
by Andre W. Klein | Oct 1, 2016 | Facebook, Google+, Social Marketing
An important fact for all marketers to remember is this: you don’t build your business. Sounds kind of strange doesn’t it? You’re the one that set it all up, you’re the one that works hard to make it a success, so how can it not be you that builds the business?
The answer is that it’s your customers who build your business. It’s easy to prove. Try running your business without a single customer. Your business would dry up like a drop of water in the desert at high noon. It sounds weird to read the next sentence, but it’s still true. Customer first, business second.
Anyone who thinks making a connection with the customer a priority isn’t that big of a deal doesn’t understand the damage a negative situation with a customer can wreak on your business. That’s even worse if the customer makes the situation go viral.
It’s amazing how many business owners forget that customers are their bread and butter, the reason the lights are on, the doors are open etc. Yes, they want your product, but if you fail to make a close connection with them, if you fail to care about their needs, then the next guy will certainly be waiting with a welcoming air.
by Andre W. Klein | Jun 29, 2016 | Facebook, PPC Marketing
Create a strategy
In order to attract people, you’ll need to post great content consistently and purposefully.
A great feature of Facebook Pages is Facebook Insights. You can see the average time when your fans are online and schedule your posts, accordingly.
In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours to schedule your post.
Also, tools like Hootsuite and Sprout Social will help you find the data and metrics you need including the types of posts you should be using for your social media.
by Andre W. Klein | Jun 29, 2016 | Facebook, PPC Marketing
ou’ll now click on “Get Installs of your App”. With the “App Installs” objective, you’ll be able to send people to the store where they can purchase your app.
In order to create this type of advert, you’ll need to have an app already created.
You’ll see your App listed there. I created that App on a previous chapter, but I didn’t finish it. I only showed you the introduction part. It’s not finished, and not ready to be promoted with Facebook Ads, just yet.
