Viral Marketing Basics

Viral marketing, also known as viral advertising, refers to marketing that seeks to exploit online trends and social behavior to produce exponential increases in brand awareness, content sharing, rapid sales and other marketing objectives.

The “viral” part of the name is attributed to the ways in which viral marketing techniques achieve promotional goals, often mimicking the spread of computer viruses through methods that trigger self-replicating behaviors, such as word of mouth. Viral spread of information online is mostly attributed to the social nature of the transmission of information on the World Wide Web.

Signs That Google is More Focused On Paid Ads

When it comes to getting new traffic, Google remains the global leader in helping small businesses gain new leads. It is estimated businesses gain 50% to 80% of their traffic from organic Google search results.
However, while the search giant has undergone several major changes over the years to improve search relevance and eliminate spam from its listings, it appears the company is now moving backwards. It’s taken several measures over the past year which are hinting the company is focusing more on paid ads, putting profit before user experience.
So what signs has the company shown that it is more focused on paid revenue?

Other Products That Complement AdWords

Google has made it easier than ever for small local businesses to reap the benefits of AdWords campaigns.

AdWords itself is a very effective advertising platform which has the ability to draw in thousands of potential customers. However, did you know there are two other Google Products that can complement AdWords and boost its success?

Below we’ll take a look at some of the most useful products you might want to consider including in your campaign.

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