Creating Your Brand and Building Your Audience

Creating Your Brand and Building Your Audience

If you already have a website and an audience, then you can skip this chapter. Otherwise, it’s crucial that you keep reading in order to ensure that your brand is aligned with your business model and the product you’re selling.

A good place to start is by asking what exactly a brand is. A brand is much more than just a logo and is rather an ethos – a mission statement and an approach to business. That logo simply tells people that the product or service they’re receiving adheres to the same standards as whatever else they have used from you in the past.

Choosing the Perfect Product

Choosing the Perfect Product

Now you have your niche, the next thing to do is to pick an actual product. From here, you can then find the manufacturer to help you provide that.
The important thing here is that there should always be a clear synergy between your branding, your ethos and your product. That is to say that you should have a real affinity with the product and be selling it as an extension of your mission statement.

Choosing a Niche and an Industry

Choosing a Niche and an Industry

Now you have the basic idea of how dropshipping works and how you need to get started, you can begin to think about how you’re going to build your own business. This all begins with choosing your product and choosing your industry/niche.

The product of course is going to be the item that you intend to sell and this is going to be dictated by the industry or niche that you choose to enter.

The Challenge of Dropshipping – Finding Partners

The Challenge of Dropshipping – Finding Partners

The big challenge when it comes to dropshipping though, is finding a dropshipper! This is very clearly a business model that has more benefits for the marketer and so of course not everyone is going to be eager to offer their services. How do you go about finding a dropshipper when they’re in such short supply?

There are a number of options. But with any digital business, we tend to prefer keeping things simple and cheap.

Jay Boyer interviews Paul Counts on How to Make a living with Internet Marketing

Jay Boyer: Hey there everybody, Jay Boyer here from Internet Marketing “from Scratch.” If it sounds like I’ve got a cold today, I do. My kids are back to school, and of course, that means everybody gets sick in the house for a couple of days here. But we’re going to...

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