There are many different ways to monetize a blog but for our purposes, we are going to focus on only three money making systems. In this way, it is easier to pass a blog on „as-is‟ when it is sold. The new owner can literally take over and start earning on the day their purchase is completed.
The first source of income that you should add to your blog is Google AdSense, so if you do not have an AdSense account, you need to apply for one now (after you have added content to your blog, as Google need to review your site to agree your application).
Once your Google account is open, it is simply a question of logging in before working your way through the ad creation process to generate the advertising block to add to your blog.
The next step is to begin populating your blog with appropriate content materials. You do this by creating articles of a least 250-300 words which are constructed around the keyword terms that you discovered earlier.
In order to provide quality and value, as well as enhancing the visitor user-experience as much as possible, you should create unique content articles to post on your blog.
Using unique content materials is important because when you sell your blog, you will obviously sell the contents as well. It is possible that many potential buyers will be put off if you have used content that is downloaded from other sites or created articles based on Private Label Rights materials.
Wordpress is an incredibly popular blogging platform which you can install on your web hosting account quickly and easily. It is an extremely flexible site building resource with which you can create a highly effective, content packed blog in a very short period of time.
Let‟s start by considering the quickest and easiest way of installing Wordpress which is to do so directly through your hosting account.
Your blog is going to focus on „dog training problems‟, hence it makes sense to register a domain name that is appropriate to this particular market.
However, because domain names are always unique, you will probably need to come up with a list of half a dozen alternatives as many of your first choice domain names will already have been taken by someone else.
If possible, you should try to register a top level may name, preferably a .com or failing that, a .net domain.
Although many domain name registrars will „sell off‟ other domain suffixes (i.e. „.info‟ domains) cheaply, it is generally accepted that these domain names are less search engine friendly and therefore less valuable.
What you are going to do is build a content-rich niche-targeted blog, retain it for a period of time during which you build up the income that your blog is generating before selling it as and when appropriate. This works because there is always a (perhaps surprisingly high) level of demand in the market for proven money makers with blogs that have a track record of generating cash selling for hundreds or sometimes thousands of dollars.
All the details of how this works will gradually unfold as you read through this guide but this is the basic concept in a nutshell.
The concept of virtual real estate and flipping blogs and sites is broadly similar, although there are one or two slight differences.
The main difference is that whilst in the real property world, you would almost always buy a derelict property for renovation, when you’re flipping blogs or sites, it is often easier to create the site yourself from scratch. Whilst it is possible to find sites that already exist, improve them and then sell them on at a premium, having the ability to recognize sites which can be improved and sold is an acquired skill.
If you’re just getting started with internet marketing for the first time and you’ve finished reading the full book, then your mind might very well be racing with all the different subjects and techniques we covered. There’s a ton of jargon to dig through here and countless different approaches and methods that all need to work together synergistically for the very best results.
If you’re having a hard time absorbing all that information then, this cheat sheet is going to become your best friend. Here, you will find all of the different ‘pillars’ of internet marketing and all of the key techniques. Any time you get confused as to what a phrase means or what you should be doing, check back here and you’ll find the answers…
There are many, many more aspects to internet marketing and we have only really just scratched the surface. That said, you should now know all of the basics and have a deeper understanding than most people regarding what is actually likely to work vs what ultimately amounts to spam.
Before we go though, there are just a few more concepts you need to familiarise yourself with…
If you’re selling a digital product, then there is another very effective way to gain a lot more sales and that is to get other marketers to promote it for you. The best way to do this is via ‘affiliate marketing’ and learning about affiliate marketing is important if you want to understand a lot of the conversation you’ll find in marketing forums and elsewhere.
Essentially, an affiliate is someone who promotes an online product in exchange for commission. So, if you sold an ebook for 40% commission, that would make you an affiliate. To do this, you simply use a URL that is unique to you. When someone clicks on that link, they will be redirected via a page that will leave a cookie on their computer and they will be identified as having been sent by you.
One of the great things about SEO is that once you’ve climbed to the top, it doesn’t have to cost you much at all to stay there. The problem is that it can take an awfully long time to get to that point.
PPC meanwhile offers you the precise opposite strengths and weaknesses. PPC stands for ‘Pay Per Click’ and is the main form of advertising online. Pay Per Click essentially means that as an advertiser, you only get charged each time someone actually clicks on one of your adverts. So, in other words, it doesn’t cost you anything to have your advert published on a website – if no one ever clicks on it, you will never pay a cent!
But each time someone does click it, you will be charged X amount of money. This has a lot of handy advantages, as do many of the other features of PPC. So, let’s dive in and take a closer look…