Backlinko
Backlinko is a website dedicated to providing information about SEO, helping internet marketers with knowledge on how to improve their online marketing efforts.
Objective: To reach a significantly higher conversion rate from visitors reading their material and visitors signing up for their mailing list.
Strategy: The strategy used was pretty simple, yet sophisticated, and it consisted of offering “content upgrades” on each of their articles. They offered content upgrades to visitors in exchange for them signing up for their mailing list.
Backlinko tried two ways: one was by offering upgrades at the bottom of the articles, and the other was by offering upgrades at the top or in the middle of the page, and also at the bottom of the articles.
Results: What they found was that offering content upgrades at the bottom of the article helped them get new subscribers. What was surprising was how high the conversion rate got when offering the content upgrade at both the top and the middle of the article. It was an astonishing 300% conversion rate!
Nathalie Lussier
Nathalie Lussier is an American digital strategist that specializes in designing business strategies for companies venturing online.
Objective: Nathalie’s objective centered around a challenge, where she and other online marketers would try to grow their lists, specifically hers, from 15,000 subscribers to 30,000 subscribers in a month.
Strategy: The strategy was based on an intensive routine of creating the largest number of list building materials that time could afford her and other created video material to market during a 30-day period.
Results: She got around 3,000 new subscribers, which aside from being far behind the initial 30,000 she wanted to achieve, wasn’t bad at all.
What she learned was about what people are asking to have in their daily newsletters; more promotions, more videos and more multiplatform material.
Robbie Richards
Robbie Richards is a digital strategist working for the fastest growing tech companies around.
Objective: Richard’s objective was to simply make his mailing list grow from zero subscribers to as many as he could get.
Strategy: Richard made good use of all the classic list building strategies that he could afford to use, like offering content upgrades In-Post using pop-up alerts, lead magnets and integrating widgets into his blog.
1,634 subscribers in the span of five months!
