WeChat Lesson #1: ONE Deadly Mistake People Make With WeChat
It is really super easy to get massive traffic from WeChat. The problem is… “99% of Internet marketers get it wrong all the time”. Why is that? Well, before I answer that question, I want you to ask yourself these questions:
-> How do you ATTRACT traffic to your website? -> Who are your audiences? How do you plan to attract them in WeChat? -> What is that ONE single solution you want your audience to have when they visit your WeChat?
Before, I have told you what you need to do to attract massive traffic to your website, there is something that you also need to know, okay? What is it?
You see…
Based on current statistics, 99.1% of Internet marketers fail during the very first year they are in business. Worse, 85% who survive the first year quit before the fifth year. There is a reason for this… “What is it?”
Think about it this way, okay? As you have already known by now that there are more than 1,550,000,000 WeChat users [1.55 Billion Users], many marketers try their best to focus on everyone on the neighborhood in which they start spamming WeChat users.
The truth is… “You are RISKING your WeChat account being shut down for good”. It also means that IF you try to target everyone in the marketplace, chances are you’re going to get NO ONE. What do I mean by that?
Let’s just say you are in a dating niche, ok?
As you are one of the aggressive marketers, you told yourself that you want to OWN the whole dating niche industry. What you end up doing is… “You are trying to go against everybody in the industry”.
How big is a dating Niche? Let’s break them down further, ok? -> How to get your ex-boyfriend back. -> How to get your ex-girlfriend back. -> How to date a hot guy. -> How to date a hot girl. -> How to maintain your marriage. -> How to maintain your relationship. -> Well, fill in the blanks. There are way too many sub-niches in the market place.
What I am trying to say is…
If you try to tap into every market, you end up losing it all. WHY? It is simple. In one sub-niche within a dating niche, you will probably compete with 1,000 marketers.
Now, if you try to become a dominant player in the WHOLE dating industry, the odds will look like this…. “One Vs. Every marketer in the dating niche”.
The Result?
Two Words: BRUTAL FAILURE.
My point is… “Focus on ONE simple niche”.
Instead of trying to target everyone, concentrate only on targeting the RIGHT audiences for your industry. It is that simple. 🙂
WeChat Lesson #2: Go Deep Within WeChat Marketing.
As you may have already known by now, it is important that we concentrate on a sub-niche within an industry. The question is:
“How Do You Go Deep With WeChat?”
Let’s say right now that you decided to tap into a dog niche. As you smarten up, you understand that you need to focus on ONE aspect of the sub-niches. In this case, you chose dog training.
Instead of adding pictures that focus ONLY on teaching your audience on how to train their dogs, you should also break each training deeper by mentioning the breed of each dog. In this case, these will be: -> Affenpinscher -> Afghan Hound -> American Foxhound -> Beagle-Harrier -> Black Russian Terrier -> Bolognese -> Brazilian Dog -> Bull Dog -> Chihuahua -> Chow Chow -> Combai -> Dalmatian -> English Mastiff -> Giant Schnauzer -> And too many other names to list.
What I am trying to say is:
On each post that you put on WeChat, you need to focus on an extremely targeted breed instead of trying to focus on dogs in general. So, instead of saying potty training for dogs, you should break it down to Potty training for Chihuahuas, Click and Sit training for Bolognese, and much more. Basically, you want people to know your EXPERTISE in your field. This allows you to become the person to go to for solutions.
It is that powerful. 🙂
WeChat Lesson #3: Freebie Seekers Vs. Potential Buyers.
As you go down deeper into tapping the right audiences for your business, your next step is to understand the differences between freebie seekers and potential buyers. Why is this important?
Two questions you need to ask yourself: (A) Do you want to make more money? (B) Do you prefer to get more traffic?
Let’s just say that you are about to get married, okay? 🙂
You and your fiancée search on Google.com for the best dating advices. Well, a lot of marketers are giving some for free anyway. You searched, searched, and searched.
As the date of your marriage is getting close, you get a lot of pressure from your fiancée. What happens next is that instead of reading free articles from many different websites, you found on Google.com that you should start taking action.
What I mean by taking actions is… “Spending Money”. If I can say it better, you would have changed from “freebie seeker” to “potential buyer” mode, right?
Here’s what’s going to happen next…
Instead of going to Google.com and searching for keywords such as: “Free wedding advices”, you are going to change your search to “Wedding Consultant” or “Wedding Planner”.
What happens in this case is…
You are going to spend money to HIRE a FIVE-FIGURE wedding consultant to organize your wedding. Why would I want to bring this up?
What types of followers do you want to have on your WeChat account? (1) People who read your free articles. (2) People who are interested in your products and services.
Of course, you will definitely choose to create the second type of followers for sure. That’s exactly what you are going to with your WeChat account.
WeChat Lesson #4: Add The Right Pictures to Your WeChat.
Let’s get down and dirty on this, okay? 🙂
You see, a lot of people ask me this simple yet hard to answer question. What is it? “How Do You Add Pictures on Your WeChat Account that Could Attract Massive Traffic?”
Well, there are TWO types of posts: (1) Educational Posts. (2) Social Proof Posts.
NOTE: Of course, there’s more than that especially if you are selling physical products for sure.
Why is this important? Educational messages allow you to establish yourself as a leader in your niche. This is especially TRUE when the vision of your business is to HELP others solve their problems. — HINT: It works really well for motivational speakers, weight loss gurus, Internet marketers, and much more.
The question is… “What if you are in a dog niche?” In that case, you can focus on educational posts to teach dog owners how to take care of their dogs. Furthermore, you can also include before and after pictures. You got the picture? 🙂
What I am trying to say is…
Everything you publish on your blog has to serve ONLY on one simple purpose. What is it? To establish yourself as the LEADER in ANY niche you choose to target. PERIOD.
That’s it. 🙂
WeChat Lesson #5: ONE STUPID Mistake Marketers Make With Their WeChat Page.
I am NOT sure if it is appropriate for me to say this, but the truth is… “75% of Website Owners Make this ONE Stupid Mistake”
What is it?
Five Words: They Forget the COOL Pictures.
Why are professional pictures so important? Well, COOL pictures mean a lot more than just any picture. It can tell your audience about your lifestyle. It can tell them how you live your life. It shows what kind of a leader you are in the industry.
Basically, they’re STRONGER than words, and pictures can be used to describe what you do in your business. WHY?
Well, it is because this is where the money really is in your business.
For Example: If you tell others you are heading to Atlanta, it is important to show pictures of yourself in Atlanta. This allows your audience to stay curious about YOU and your lifestyle.
The key point is… “Stay mysterious”.
This allows you to build stronger relationship with your audience.
WeChat Lesson #6: One Strategy to Attract More Traffic From WeChat.
On Today’s lesson, I am going to talk about ONE simple strategy to ask people to come back to your WeChat all the time. — HINT: I wish I didn’t have to share with you here as I can easily sell this ONE seductive secret for a hefty price.
However, as I truly want you to get massive traffic to your website, I have decided to share with you this strategy. Ready for it?
Awesome. What is it?
Two Words: Ask Questions.
Questions have been known as keys to ENGAGE conversations with your audience. When you ask questions to your WeChat followers, you create a stronger trust among your audience. This allows your audience to KNOW you on a personal basis.
However, there is ONE key secret you have to understand. What is it? Even though you engage with your audiences, you still need to SHOW that you are the GUY they need to go to for solutions.
It means that you need to ask questions, but you will also need to be the solution to your questions. This allows you to establish yourself as the KEY FIGURE in your industry. It is that powerful. 🙂
WeChat Lesson #7: ONE Tweak to Force People to Recommend You.
On Today’s lesson, I am going to talk about one SIMPLE tweak you can use to seduce people to recommend you as the go-to guy for solutions in your niche. (I know it is pretty cool!)
What is it?
Well, on the previous lesson I mentioned that you need to ASK your audience directly on your post. However, on this next lesson, you need to add a TWEAK to it by saying…
“Choose Option #1 or Option #2”.
Yep, you create multiple choices. Why is this powerful? People LOVE to feel powerful. When you tell them to choose Option #1 or Option #2, it allows them to feel that they are in control of the answer.
HINT: Of course, you know what the answer will be for sure. However, when you use a multiple choice technique, you will make your audience NOT only want to engage the conversation with you, but you will also LURE them on whether their answer is valid or not.
This allows your audience to realize that you do have the SKILLS to solve their problems. It is that simple. 🙂
