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People are Awesome! We truly overestimate our limits!!

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Local Marketing Made Easy – 2: Why Local Marketing?

Local Marketing

  • Amazing Benefits:

Credibility: having your business’ local presence everywhere on the web will increase your business’ authenticity on the web.

If you place your business on the web with images, physical address and valuable information about your products and services; viewers will rely on your local listings more than other traditional listings.

According to the NDA Group report, about 57% of online customers browse online but they buy offline.

Stronger Access to Local Market: You can take advantage of local marketing by having a direct connection with your customers and community. That will maximize the chance to gain additional and future opportunities.

You can also refer the services of other local businesses that offer complementary services. In turn, they will come back to you with extra added benefits, because other local businesses in your communities will refer you to their customers.

Brand Loyalty: a really high level of customer service and the creation of top quality products will help you to build your brand in your local community really well. Make sure to offer quality and provide the best services to your local customers.

You can also use social media for communication and engagement with your customers. Social media can be the best way to gather brand loyalty for your local business if you update it on a regular basis.

Accessibility for mobile searchers: If your website is registered in local directories and has a mobile optimized layout then your viewers can easily find and navigate it. This will add an extra advantage over your competition.

Millions, if not all mobile devices have applications which help the customer find any business near them. These applications will help you get a large amount of potential customers coming through your local business’ doors.

Easy to implement: Complexity is a word that is disappearing over the web nowadays. One of the strongest visions of any service or product on the web is to make it as easy as possible for the user.

The same can be said about Local Marketing. You will be amazed how much time, money and effort important companies are spending to create the greatest local marketing tools ever that are 100% free to you or at least a fraction of the real cost.

Targeting and Personalization: You will get extremely targeted customers for your products and services because you will know who they are, where they come from and what they like.

You can classify your customers on their demographic profile like age, gender, buying habits, geographic location, income level, occupation, hobbies and interests. You can do almost anything on the web.

Increase revenue: How much do you usually spend on local marketing activities around your local business area? How much do you think you can get doing it on the web and way faster? With just a few clicks.

That alone will save you a good amount of money. But the principal idea of targeting a lot more of your local customers a lot faster is leading them to buy your products and services more often. And that is also possible.

Analytics: Analytics allows you to see who is looking for your products and services, when they last checked out your website and where they were online previously. That’s something really hard to do offline.

These statistics will allow you to adjust your marketing plan accordingly. You can completely monitor your social media and website activities. All these things have a positive effect on your productivity.

Free traffic: yeah, that’s right, you will get a lot of free local-customer traffic to your website when you submit it to local directories.

Google states that 40% of mobile queries are related to local business searches. Several search engines also have local directories where you can submit your listing too.

Channel Engagement: the less traffic your competitor’s website gets, the more opportunity you have to engage those customers, promote your products and services in your community and increase your revenue streams.

As you know local engagement is key to increasing your revenue. People will remember you because you are there constantly reminding them that your awesome offer is about to expire.

    • ShockingFacts:

Here are some amazing eye opening facts that will show you why you have to use Local Marketing to market your Business.Source


74% of Internet users perform local searches.  Local Markerting Made Easy
More than 100 MILLION PEOPLE a month use Google Maps from mobile phones to find business information.
66% of American’s use online local search, like Google local search to locate local businesses.
61% of local searches result in purchases.
54% of Americans have substituted the internet and local search for phone books.
Microsoft has claimed that 53% of mobile searches on Bing are local in nature.
82% of local searches follow up offline via an in-store visit, phone call or purchase.
Nearly ONE in TWO shoppers for local products and services are using their smartphones.
Without a mobile presence, you are essentially neglecting or potentially insulting HALF of your target demographic.
As much as 43% of Google Search traffic has local content.


Data like this makes it clear there is a lot of money to be made with Local Marketing. And while lots of people might be talking about it, very few can really teach you how to productively use Local Marketing on behalf of your business.

IM Made Easy – 2: Why you must start doing Internet Marketing for your business TODAY?

Internet Business

Internet Marketing is an important marketing tool with eye-catching features that allows businesses to communicate directly to their targeted customers by using technology. Within the coming few years, thousands of more people will be hooked up with the internet to search for what they need.

This marketing strategy helps small and medium sized businesses reach across the globe with their products and services. The ROI of Internet marketing is far more than traditional marketing tactics.

Here I am going to show you some amazing benefits that will help you to know why you should opt for Internet Marketing –

  • Amazing Benefits:
  • Cost Effective:

Internet Marketing allows you to promote your products and services to a wide span of audience, even if you have a limited budget to work with. It enables you to track the results of your efforts in a very short time frame. You will able to Cost Effectivereduce your marketing cost with Pay-Per-Click advertising and use this amount in other online marketing activities.

You can begin with Blog Marketing, Social Media Marketing, Email Marketing, Guest posting, Content Marketing and many other advertisements with less investment. When you promote online, you save various costs like staffing, premises, disintermediation, financial management, etc.

  • Real Time Results:

With Internet marketing, you do not have to await for a long time to identify the notable rise in your business. It allows to track your campaign with online analytics and delivers immediate results. Real time marketing tools are more beneficial and effective for your business as compared to other tools.

You can opt for a paid search advertisement (PPC, CPC and CPM) to comprise the instant results that empower you to calibrate your promotional content in order to attain a desired outcome. If your advertising campaign is not performing adequately, these tools permit you to find out the exact problem area.

  • Global Reach:

Global Reach

Almost one third of the population of the world has access to the internet with their computers and smartphones. Marketing your products online allows you to reach customers around the globe, as compared to traditional marketing where you are restricted to a geographical area.

You can get access to your potential customers by precisely targeting them according to their specific needs and wants. Numerous internet marketing approaches (such as Email marketing, Pay-Per-Click, etc.) help you to promote your products and services to reach your global prospects.

With a good internet marketing campaign, you will be able to attract more potential customers and buyers towards your business, which is the prime goal of every business.

  • Build Relationships:

The Internet provides a great deal of assistance by fostering good customer relationships. It provides a suitable platform to facilitate higher customer retention levels. You can follow your customers with auto-responder services to build an after-sale relationship.

As you know, engagement is the key to grabbing your customer’s attention. It helps to maintain a healthy buyer-seller relationship, building trust and increasing customer loyalty in the long run.

You can also recommend a valuable and unique offer to your customers that is personalized for them. This personal touch will help to sustain your customer’s relationship. Social Media marketing and Email marketing are the best strategies to improve the trust factor in your customers at a personal level.

  • Increase sales and traffic:

Increase sales and traffic

Search Engine Marketing, Social Media, Blogs and other marketing strategies will help you gather more traffic towards your website. The more visitors you have on your website the more popularity you will gain for your brand.

Internet marketing also improves the chances of closing deals because customers like to purchase online instead of going for a physical purchase. And the customers who get a regular newsletter from you are more likely to purchase from you.

Giving an opportunity to purchase online will increase revenue for your business and reciprocate with an excellent return of investment (ROI).

  • Facilitates brand engagement:

With the help of internet marketing, making your brand recognizable to consumers becomes a very convenient task. It becomes very easy for businesses to establish contacts with its customers with internet marketing.

A regularly-updated website with well-written content has a greater possibility of converting visitors into clients. It enables people to get information easily and facilitates their purchase decision.

Consequently, a business owner can easily convey his message to his customers with minimal efforts. Along with that, he ensures his brand remains fresh in the minds of consumers.

  • Enhanced customer attention:

Enhanced Customer Attention

Internet marketing is a great medium to hold on to your customer’s attention and pass on your product information in a simplified manner. With the pin-point strategies of the web, diverse products can be made accessible in simple manner.

An effective online marketing strategy has the potential to generate great results for the success of your business. People get to know the quality of your products without having to get in touch with you physically.

Another benefit is that customers always stay updated through emails or through your website. Along with that, internet marketing also enables you to get maximum information disseminated through minimal efforts.

  • Increases your availability and accessibility:

Through the internet, you have a chance to sell your products at any point of time without having to spare a thought about time constraints. All your selling efforts can be directed in the right direction of attaining customers.

The best benefit that internet marketing provides is that customers can purchase your products and services at any given point of time.

Therefore, with the help of internet marketing, selling products around the clock has become a possibility. The constraints of time and geographical boundaries need not be kept in mind by the business owners.

  • Convenience of tracking orders:

One of the most important aspects of internet marketing is that it enables the consumers to track orders as they need and desire. They can worry less about late delivery of products.

This increases the scope of consumers trust and confidence in your brand. If they place an order, they do not have to spare a thought for receiving their orders.

When a person has full confidence in your delivery system, he becomes a self-motivated agent for spreading a positive word of mouth. This ensures your business achieves its desired goals and objectives.

  • Enhanced social media relationships:

Social Media

By internet marketing, you can easily get benefits of the growing importance of social media. By having your presence felt on various social platforms, your brand recognition process gets duly simplified.

Through social media, businesses can make a huge impact on customers that are scattered over a large geographical area. The constraints of geographical areas are not required to be kept in mind.

By facilitating improved relations with social media, businesses are able to generate huge volumes of profit also, because they get a chance to increase their sales with the use of strategies that are designed to gain customer attention.

All these benefits will surely enhance your interest.

Here, I am going to show you some interesting facts about Internet Marketing to take you the next level. And these will add a limitless value for your products and brand.

  • Shocking Facts:


Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online.(Source)  Businesses Online
  Business-to-consumer (B2C) ecommerce sales worldwide will rise nearly 20% to reach $1.471 trillion in 2014. (Source)
Internet advertising will rise to 25% of the entire ad spend by 2015. (Source)
  71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook. (Source)
On average, we conduct 12 billion searches per month on the web in the United States. (Source)
  97% of all consumers search for local businesses online. (Source)
85% of customers expect businesses to be active on social media. (Source)
  About 60 percent of all Internet activity in the U.S. originates from mobile devices, and about half of total Internet traffic flows through mobile apps. (Source)
98% of marketers plan to increase or maintain their spend in 2014. (Source)
  86% of senior-level marketers agree that it’s important to create a cohesive customer journey across all touch-points and channels. (Source)
88% of digital marketers consider real-time marketing as an important part of their 2014 online marketing plans. (Source)
  Worldwide e-commerce is expected to increase by 20.1 percent by year’s end, increasing to $1.5 trillion. (Source)
93% of online experiences begin with a Search Engine. (Source)
The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. (Source)
  Emails with social sharing buttons increase click through rates by 158%. (Source)

Facebook Marketing Made Easy – 1: Intro & The History of Facebook


Welcome to the latest and most effective Facebook Training designed to guide you through the process of positioning your business over Facebook easily and effectively. We are excited to have you here and we know this will be very helpful for you.

  • Introduction
  • Chapter I: The History of Facebook
  • Chapter II: Why to use Facebook?
  • Chapter III: What exactly is a Facebook Page?
  • Chapter IV: 8 Steps to Facebook Marketing Success
    • Step 1: Pick your Topic, Identify your target market
    • Step 2: Create your Facebook Page Account, the right one
    • Step 3: Create your Cover Image, not breaking the rules
    • Step 4: Create your Profile Picture, avoiding confusion
    • Step 5: Create the “About” section, engaging the visitor
    • Step 6: Using Facebook Tabs, absolutely amazing
    • Step 7: Posting, getting the most out of it
    • Step 8: Getting Likes, quickly and safely
  • Conclusion
  • Resources
  • Special Offer (for the next 7 days only)

This Facebook Training Guide Continue reading Facebook Marketing Made Easy – 1: Intro & The History of Facebook

Local Marketing Made Easy – 1: Intro and What is Local Marketing?


Welcome to the latest and most effective Local Marketing Training Guide, designed to take you by the hand and walk you through the process of getting the most out of Local Online Marketing on behalf of your offline business. I’m so excited to have you here, and I know this will be very helpful for you.

  • Introduction
  • Chapter I: What is Local Marketing?
  • Chapter II: Why Local Marketing?
  • Chapter III: Local Marketing Power Tools
  • Chapter IV: How to do Local Marketing the Right Way
    • Strategy #1: Local Website
    • Strategy #2: Local Search
    • Strategy #3: Local Marketing on Social Media
    • Strategy #4: Local Marketing on Mobiles
    • Strategy #5: Local Lead Generation
  • Chapter V: Highly Effective Local Marketing Tips
  • Chapter VI: Shocking Local Marketing Case Studies
  • Chapter VII: Local Marketing Dos and Don’ts
  • Conclusion
  • Local Marketing Resources

This excellent and exclusive training will take you by the hand and show you step-by-step, topic by topic, and tool by tool what you really need to know in order to dominate Local Marketing the easiest way possible, using the most effective tools and in the shortest time ever.

This is exactly what you are going to learn from this training:

In Chapter I you will learn what local marketing is all about, we will give you the easiest definition for it, as well as how it generally is used for offline businesses.

In Chapter II you will learn why local marketing is such a powerful marketing approach to take the productivity of any offline business to any level you want.

You will know the amazing benefits local marketing on the web can bring to your own offline business or any other offline business and we will even show you up to 10 shocking facts that will open your eyes to the immense power of Local Marketing done over the web, nowadays.

In Chapter III you will learn about some really nice local marketing power tools, highly effective tools that have been created to make local marketing amazingly simple for you, even if you haven’t tried local marketing on the web in the past.

In Chapter IV you will learn how to do local marketing the right way from start to finish using five of the most effective and easy to apply Local Marketing methods. We will cover topics like Local Website, Local Search, Local Marketing on Social Media, Local Marketing on Mobiles, and Local Lead Generation.

In Chapter V you will learn about several highly effective local marketing tips you can apply and definitely see some great results in your local marketing efforts. Tips used by experienced people in the field.

In Chapter VI you will learn about a few really nice and shocking Local Marketing case studies. These are actual examples we have taken from the internet to show you that Local Marketing actually works.

In Chapter VII we will give you a list of several Local Marketing Dos you must be sure you include and a list of several Local Marketing Don’ts you must be sure not to do.

Well it’s time to dominate Local Marketing guys. I know you will love this training guide a lot.

To Your Success,

André W. Klein


Chapter I: What is Local Marketing?

Local Marketing


In Offline Marketing, “Local Marketing can generally refer to any marketing techniques a localized business, in any industry, uses to market itself to the area it operates in.” Source

In Online Marketing, Local Marketing can generally refer to any online marketing techniques that a local business, in any industry, uses to market itself online to the area it operates in.

Local marketing is mostly used by small businesses like stores, restaurants and outlets, but franchise businesses also use local marketing to promote themselves around their specific location.

A local company uses specific marketing strategies to engage new and potential customers related to their specific community. Transferring that same marketing activity to the online marketing world may bring some outstanding results that can easily surpass those offline marketing activities.

A huge percentage of a Local Company’s customers search online to know about products and services. Those companies can complement their offline business strategies with highly effective online marketing strategies.

Local Marketing provides you with the ability to understand your customer’s behaviors and purchasing habits a lot more, because you can know more about your customers online than you can know just by their coming into your store.

You can use online channels like your website, mobile applications, social media, local search and emails to attract local customers which makes it more power for influencing your customers.

There are four key elements that you need to be aware of when immersing your Local Business into the Local Marketing world: Segmentation, Media, Messaging and Measurement.

Segmentation: This defines how one group of customers is distinguished from another group of customers. It also refers to “who” you are going to target.

Media: This determines “how” you will deliver your message. It shows what type of media you are using to communicate with your audience like website, mobile applications, social media, local search, emails, etc.

Messaging: This defines “what” you are communicating. These messages are directed to the local population, rather than the mass market. It establishes what you should say to your audiences and in which manner you should convey those messages to turn your audience into customers.

Measurement: This is essential for evaluating your marketing efforts and measuring your results. Positive results can show you how good you are at satisfying the needs of your customers.

Local marketing is an endless process instead of a campaign or event that will end after a fixed time. If you have the correct approach and do it right, it will always give you the highest return of your marketing investment.

How is Local Marketing generally used on the web?

In the online marketing world you can use online marketing strategies to do local marketing so you can build your brand awareness in your neighborhood.

It is all about how you can reach, know and interact with your audience as much as you can. Here are a few online media channels normally used to target local audiences.

Local Website: Local customers normally get excited when their favorite store where they usually go to purchase their goods, has a website showing their products and services. It’s a lot easier for a customer to plan with the use of a webpage where is he going to buy stuff before going there.

Having a very informative and constantly updated website will be a great help to your target audience. The majority of people feel too lazy to call sometimes, it’s just easier and more fun for them to go online and browse a website.

Local Social Media: People hang out a lot more on social media networks than on a website, and that’s where you should establish your presence as well. I have no words to explain how much time, money and effort social media has invested on behalf of local businesses.

The number of followers, likes, shares, reviews, comments, retweets and any other social action shows the interest of your audience in your products. Responding and engaging other social media users is a good way to show that you care about your audience and business.

Local Search: Is your website listed by your location and the local market it serves? Are the keywords and descriptions you used for the search engines used by those people who are searching for a business like yours in a specific area, for example ‘Builder in Shepparton’ and ‘Plumber in Orange’?

It is amazing the fact that you can target your audience directly by positioning your local business in front of them with the use of Search engines. It has been proven that ranking at the top of the search engines for local terms is crazy easy.

And the greatest thing is that just a few of your local competitors know about it, which puts you in a unique position to “Steal” their customers by using the internet.

Local Mobile: The time has come when every single thing created to be used on a desktop computer has to be optimized for mobile devices. If you don’t go mobile you will certainly be missing out on a great deal of customers.

If browsing a website is fun using your laptop or your desktop computer, imaging doing it from your cellphone. If cellphones are in people’s pockets and hands, imagine how often they would be able to check out your business.

Local Lead Generation: I have seen how important and trusted Cost per Action websites offer to pay $10 to $20 for every new lead generated on behalf of a business. But in our training we will show you how to get that almost free.

Having your local customers in a contact list is one of the greatest thing you will ever do on behalf of the ongoing success of your business. List Building is the greatest internet marketing strategy ever, and you can even do it locally.